SWOT analysis of my web presence: 12 most prominent questions..!

A SWOT analysis is most often done for the business, the model and its effectiveness. However, a lot of people do not realize the importance of doing one for their web presence – it is equally important to understand the strengths of your web presence, the threats it faces, the weaknesses so they can be improved and more importantly identify the opportunities.

The Wikipedia definition of SWOT:

SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.

Since every website and the associated activities are unique, and different from one another, it is very difficult to generalize the basic evaluation parameters for any web presence.

However, this article is an effort to put together 12 most important questions under 3 different categories to help you evaluate the SWOT of your web presence. Also, we have tried to answer these 12 questions by hypothetically considering a generalized website. Let’s take a look at these questions:-

  • A. Is my website user friendly?

    • 1) Is my website designed keeping in mind my target audience?
    • 2) Does my website fulfill all my business objectives?
    • 3) What is the browser compatibility of my website?
    • 4) Is it easy to navigate through my website?

PS- Tabular presentation of the answers to the respective question mentioned above:-
[For example: point number 1) of strengths, weakness, opportunities and threats is the answer to question number 1) under the head ‘A.' listed above.]

Strengths:

Weakness:

1) You can reach your target group more effectively. 1) It means there is a lack of proper planning.
2) Means you have a strong web presence. 2) Unfulfilled business objectives like- less user traffic, fewer sales etc.
3) If your website is robust aesthetically and in terms of the functionality, it is regarded as a strong website. 3) If your website is weak either in terms of functionality or design, then it is a weak website overall.
4) Smooth transition from one page to another helps you retain your users. 4) Navigation that requires 2, 3 or more clicks makes the website weak; hence a weak web presence.

Opportunities:

Threats:

1) If you are successful in reaching your target group effectively, you may get the opportunity to expand your market further. 1) You may lose sales to your competitors.
2) You can set various short and long terms goals once your overall business objectives are achieved. 2) Can result in losses or shut down of the business (in extreme cases).
3) You get the opportunity to make your website strong in terms of design and functionality. 3) You may lose important prospects.
4) In case your navigation structure involves 2 or 3 down clicks, you can reduce to just one click. 4) The visitors may bounce back.

PS- Tabular presentation of the answers to the respective question mentioned above:-
[For example: point number 1) of strengths, weakness, opportunities and threats is the answer to question number 1) under the head ‘B.’ listed above.]

Strengths:

Weakness:

1) Attracts more visitors. 1) If the users bounce back from your website, there are very grim chances for them to return to your website.
2) Sustain the interests of the users. 2) Technical language, jargons used, unattractive font type and font size etc.
3) Provides something new to your target group. 3) Outdated content does catch the eyes of the users.
4) Improves the search engine ranking. 4) Ignoring the most searched key words/ key phrases hampers the success of your website and thus affects your web presence.

Opportunities:

Threats:

1) Can improve your lead conversion rate. 1) It may result in low website traffic.
2) Visitors may return on your website again and again. It can also lead to recurring sales. 2) Users may jump to other websites.
3) You may earn word-of-mouth publicity. 3) It may earn negative publicity.
4) Helps to retain your web page rank. 4) Your competitors may over take your business.
  • C. Is my website marketed well?

    • 1) Is my website search engine friendly?
    • 2) What is the search engine ranking of my website?
    • 3) Is my website or online marketing objectives in synch with my larger business objectives or offline marketing?
    • 4) What is my online reputation?

PS- Tabular presentation of the answers to the respective question mentioned above:-
[For example: point number 1) of strengths, weakness, opportunities and threats is the answer to question number 1) under the head ‘C.’ listed above.]

Strengths:

Weakness:

1) I adhere to all the search engines guidelines. 1) I am ignoring some important factors like- H1 tags, Meta tags, key words inculcation in my content etc.
2) I have a strong web page rank. 2) I might have ignored key words and key phrases with high search volume.
3) My online and offline marketing objectives compliments each other. 3) My online and offline marketing objectives are different and do not synch with my larger business objectives.
4) I have a good web presence. 4) I am earning negative publicity on the web.

Opportunities:

Threats:

1) I can have better brand recall. 1) It can result in lower page rank of the website.
2) My website can become the top searched site on the Internet. 2) May not be able to achieve the business objectives.
3) I can 100% reach my business objectives. 3) Ineffective marketing.
4) It more positive viral marketing, increased user traffic, improved sales, strong brand recall etc. 4) Can result in low business.

SWOT analysis of the questions listed above can help you complete the SWOT of your overall web presence. Although, we can provide you with numerous questions to analyze your web presence better.

Feel free to contact us for any assistance…

-By Neha Gulati


You can skip to the end and leave a response. Pinging is currently not allowed.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

* Copy this password:

* Type or paste password here:

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

infos