SEO or PPC- Which one to go for?

SEO or PPC?

In the current scenario of cut-throat competition, it is essential to overshadow your competitors, to keep yourself abreast of the latest trends and stay on the top of all search results. Hence, you need to pay a lot of attention while drafting the search engine marketing plan of your website.

A number of website owners often get confused whether to opt for SEO or PPC – which are both techniques of search engine marketing. Though both of these methods help to promote a website, it is essential to understand their impact on businesses.

Here is a quick recap of SEO and PPC:-

What is SEO?

In a layman’s term, Search Engine Optimization (SEO) is a long term strategy to organically improve the search engine rankings of a website.

What is PPC?

Pay Per Click (PPC) is the online display advertisement that is used to pull instant traffic towards a website. The advertiser is supposed to pay the bid amount to the hosting service against every click on the ad/s.

Let us now understand the basic comparison between SEO and PPC:-

Basis of Comparison SEO PPC
Effect on ROI SEO being an on-going technique of website promotion is likely to attract a
higher Return on Investment.
Website traffic through PPC ad campaign lasts only till the time your campaign is functional.
Favourable Time Period It is important to optimize your website since the time it has been launched. Initially to rank all your keywords and later to sustain your search engine page ranks. PPC ads can benefit you the most during the peak times. For example:- during festivals, on a grand event etc.
Results SEO techniques do not assure immediate results. It may take around 3-6 months to make your website keyword rich Results through PPC ad campaigns are displayed right after your ad campaign is launched.
Effectiveness SEO provides you more stable results. PPC ads which offers unstable results, depends on the amount of money an advertiser is willing to invest.
Modifications It is not easy to obtain instant page ranks in case you change your keywords. It is easier to customize and modify your PPC ad campaign after analysing the effectiveness of the keywords used, landing page of your advertisement, ad positioning, bids per keyword etc.

Hope the above comparison would help you decide which technique of Search Engine Marketing is useful for your business. However, it is always advisable to establish a synergy between the two. While your PPC campaign is on, you can aggressively promote your website by targeting a certain set of keywords.

Should have any further queries? Please feel free to contact our Internet Marketing Experts.

-By Neha Gulati


You can leave a response, or trackback from your own site.

86 Responses to “SEO or PPC- Which one to go for?”

  1. admin says:

    Both SEO and PPC are relevant technologies to get traffic to your site, and in general PPC is the fastest, but also the most expensive and has the disadvantage that when you stop paying the traffic stops too.
    SEO on the other hand can be slower to take off ( though using the right techniques and perhaps outsourcing to the right company can often speed things up considerably), is less expensive in the long run and if done correctly will provide rankings and traffic which can last for years.

    So my take on the two is that you ought to use PPC only in the initial stages of your traffic campaign and on special occasions when you need to bring special or sudden events to the attention of potential customers.

    This does not mean that you should delay the start of your SEO campaign – it should run along side your PPC campaign until it can stand alone.

    Note: This comment was posted by Mel Nelson via LinkedIn

  2. admin says:

    Mel is definitely correct in the comparison. My only minor disagreement is the thought that you should run PPC only initially and on special occasions. If PPC is profitable for you, you should at least consider maintaining the program (but perhaps reduce your presence for terms you rank well for). There is also research out there that shows that natural search listings and PPC ads cooperate when visible together, leading to a higher CTR than either on their own.

    In the end, your goals and budget will dictate how you choose to use PPC. PPC does offer some advantages (most notably, immediate visibility) that could also be used to support your SEO keyword research. If picking one versus the other, I typically refer to the comparison of owning your traffic (SEO) vs. renting your traffic (PPC).

    Note: This comment was posted by Kim McCumber via LinkedIn

  3. admin says:

    Generally, a mixture of some of both is appropriate.

    Especially, because good SEO takes a little time, with a lead-in of months, most full service SEM companies will recommend using PPC at least in the early stages for immediate ROI, and to further tweak conversion rates while the SEO effects are built up.

    Typically, the more an SEO campaign matures and builds up, the further back the PPC can be taken without any loss of performance/sales but with a marked drop in costs. It can be a proud moment for an SEO practitioner when he can confidently turn off all PPC spend completely with no notable drop in traffic, and for a marked improvement to customer aquisition costs.

    Note: This comment was posted by Ammon Johns via LinkedIn

  4. admin says:

    I tend to agree with Ammon. It’s not really a case of preference, but more a case of the best way to practice SEM as a whole. Obviously the best strategy will differ case-by-case. It just depends what is best for the business at the time.

    Note: This comment was posted by Daniel Braddock via LinkedIn

  5. admin says:

    I don’t really think PPC is a substitute for SEO or that the opposite is true… They’re two different strategies that can be employed together for search engine success. The comparison in this blog can help to decide which is a better starting point or when to use which strategy. Thanks for posting!

    Note: This comment was posted by Julianne Durante via LinkedIn

  6. admin says:

    SEO is definitely an essential strategy and every business online should have a plan in place. As the article mentions optimization is not an instantaneous process – its on-going throughout the life of your website. Coupling optimization strategies with a targeted PPC campaign is ideal for driving traffic to your site effectively. If using services for Optimization and/or PPC be sure your service provider has reporting tools that allow you to track the return on your investment.

    Note: This comment was posted by Erin O’Connor via LinkedIn

  7. admin says:

    A balanced combination of both. Follow your results accordingly and constantly adjust!

    Note: This comment was posted by Sharon Reagan via LinkedIn

  8. admin says:

    SEO & PPC Synergy, with Sharon’s strategy.

    Note: This comment was posted by John Weltz via LinkedIn

  9. admin says:

    It really depends on what you are trying to accomplish. That is determine which way you spend your marketing dollars. Companies really need to think through what they are trying to accomplish and what the short and long term goals are before they spend any money on SEO and PPC campaigns.

    Note: This comment was posted by Mike Coon via LinkedIn

  10. admin says:

    SEO takes a couple of months to kick in, so if you need immediate traffic, then PPC is the only way to go. SEO builds up over time, but you see the biggest gains from improving a poorly optimized site in the first few months. There is a point of severe dimishing returns on SEO, at least when it comes to car dealer websites, which normally caps out at about $2000 per month. So all marketing dollars above that amount should be spend on PPC. If over a year’s timeframe $2000 per month is spent on SEO vs $2000 per month spent on PPC, then the SEO will produce way better results.

    Note: This comment was posted by Roy Van Beaumont via LinkedIn

  11. admin says:

    PPC and other media buys hands down (And it means a LOT more than just Ad Words). SEO can be performed when time and budget allow, but PPC allows you to run your marketing as a business, as it should be done. PPC is money invested to make more money, it’s simple to measure and test results and to apply more money to get more results. SEO is much more dependent on various factors that are not under your business’s control, so although it can be powerful, it can also be less dependable.

    Note: This comment was posted by Paul Bartlett via LinkedIn

  12. admin says:

    I tend to agree with Roy. I’ve made a major push with my SEO strategy and at first it was just a trickle effect with being relevant with Google but I’ve slowly seen my position climbing to where we’d like to be. I’ve had my competition use PPC in hopes of making themselves more noticeable when they have a weak SEO campaign. I like a blend of both. Its a solid way to bring yourself into a market initially while also transitioning into a strong SEO campaign. I am 3/4 SEO 1/4 PPC. Budgeting is huge when it comes to PPC. The money doesn’t go as far as you think it would. Good topic.

    Note: This comment was posted by Robert Saucier via LinkedIn

  13. admin says:

    I would only use the PPC to launch a site for better appearance but SEO is a long term investment, they cant be compared but they can work together for faster results…

    Note: This comment was posted by Michael Persson via LinkedIn

  14. admin says:

    Both!! PPC is short term while organic seo is long term while the combination these remedies will definitely Facilitates you to get Desired Results at Short Period of Time!!

    Note: This comment was posted by Fahad Zahid via LinkedIn

  15. admin says:

    I agree- bot SEO and PPC are crucial to feeding the visitor-lead-customer funnel. Seo provides more credibility to the landing page but PPC provides faster results and feedback

    Note: This comment was posted by Saurabh Mallik via LinkedIn

  16. admin says:

    I agree with saurabb. And combine both the strategies will be perfect for your long-term business.

    Note: This comment was posted by Lynn wong via LinkedIn

  17. admin says:

    I have a client in the Law Firm industry. While they’re pretty much convinced about the benefits of doing SEO, they’re looking at implementing Paid-ads campaign for reasons I’m not sure. They’re not selling anything other than closing deals which takes time to mature. Is there something I’m missing here?

    Note: A LinkedIn user posted this comment

  18. admin says:

    Raj, i would say that people now are tend to resort to internet to find best answers or solutiions. When they want to hire a lawyer, i bet they would google which law firm is best and reliable. This company convinced by the effect of SEO,because they start to realize how powerful seo can be. From SEO, the company will be known by more people and eventually bring more orders!

    Note: This comment was posted by Lynn wong via LinkedIn

  19. admin says:

    According to me PPC and SEO are way to different. SEO requires a lot of effort and technique while you can opt for PPC if you have a good budget. In today’s scenario most of the people are aware that the right hand side on the Google search results page is advertisements. So people tend to avoid those links. Even if they click on the advertisements and does not stay on your website, the investment is wasted. SEO will help the website feature in top search results which in turn will get more traffic on your website, thus making it more reliable.

    Note: This comment was posted by Apoorv Aphale via LinkedIn

  20. admin says:

    Yes,seo will make your company rank better in google naturely and cost you much less than advertisement, but SEO takes a lot of time and effort, using SEO for a long-term strategy will be perfect, but when we are waitting SEO takes effect, we also can do PPC, it may be not as good as SEO, but it can do some difference.

    Note: This comment was posted by Lynn wong via LinkedIn

  21. admin says:

    Both are valuable and beneficial. Clearly defined strategic short and long-term goals, budget size, and the differences in ROI of SEO and PPC are factors to consider. SEO is a crucial long-lasting strategy. Where PPC has provided additional value for me is when launching a new site, service, or for shorter-term promotions. A highly visible PPC campaign can immediately and dramatically impact initial site traffic and can help establish a fan/customer base quickly. PPC advertising has also been effective when seeking focused responses or action from a target audience.

    Note: This comment was posted by Michelle Antilla via LinkedIn

  22. admin says:

    They are 2 x entirely different strategies that can work in harmony together but work on entirely different principles. PPC is an ‘immediate’ return on investment . . . you pay and get immediate tangible results. SEO is more of a longer term strategy, which ultimately (hopefully) will give you the same return on investment, i.e. more people finding your site and visiting/buying from it.

    Note: This comment was posted by Christopher Noble via LinkedIn

  23. admin says:

    Both are effective forms of advertising. PPC does yield faster results than SEO, but that’s not to say both cannot be properly used for short and long term uses. Just make sure to draw a clear line from the investment to the return and you’ll have no problem finding success in both channels.

    Note: This comment was posted by David Rekuc via LinkedIn

  24. admin says:

    Great input here, both are very effective. While PPC offers a short term solution, but needs to be MANAGED properly. The strategy is everything here, while SEO is a longer term strategy focused heavily on your keyword research.

    Note: This comment was posted by Matthew Freedman via LinkedIn

  25. admin says:

    I’m not an “either/or” kind of guy, I’m into “and/both”.

    Yes, PPC is a short term solution, but that’s not all it’s goods for. With PPC I can target specific markets, market test before committing to a full blown SEO campaign. I can also run ad specials and test verbiage.

    For me, PPC is both a sort term AND a long term strategy.

    Cheers,
    Chris

    Note: This comment was posted by Chris Cather via LinkedIn

  26. admin says:

    SEO is the obvious way of getting the relevant traffic but you have to have the SEO planned together with the information architecture and the structure of the site before you even start designing it… That is a major issue that many companies does not understand…

    Note: This comment was posted by Michael Persson via LinkedIn

  27. admin says:

    Here is an over simplified analogy. What gets noticed more in a magazine or phone book… a 1/4 page ad or a 1/2 page ad? How do you double your online presence in Google? Use AdWords.
    In one market I was involved with, we found it beneficial to use AdWords (and Yahoo, Bing) even when we had #1 organic listings. Even when the PPC cannibalized 25-30% of the organic, we still had a very positive ROI.
    These examples don’t even touch on the amazing flexibility you have for marketing and testing using PPC.
    Yes, PPC and SEO can work in harmony, and the results can be synergenic.
    Of course, every business, website and market is different. Test, test and test; then, let the facts tell you what works for your project.

    Note: This comment was posted by Eric Gajewski via LinkedIn

  28. admin says:

    SEO. But I would definitely implement PPC for keyword research and position compensation.

    Note: This comment was posted by Natalie A via LinkedIn

  29. admin says:

    Though SEO is quite effective but it needs time and experience.

    PPC campaign brings hassle free traffic or clients. The keywords impressions or clicks generated through PPC will no doubt give long term effect immediately.

    Note: This comment was posted by Vishal Dogra via LinkedIn

  30. admin says:

    Both, but on the longer run SEO will be more helpful, SEM will only provide temporary traffic till the advertisements are running

    Note: This comment was posted by Antriksh Shah via LinkedIn

  31. admin says:

    Both. At first anyway. If, over time, your SEO campaign is incredibly successful, it may be viable to drop the PPC campaign.

    Note: This comment was posted by Amy Fowler via LinkedIn

  32. admin says:

    A good SEO oriented architecture in a site will get better performance for PPC campaign

    Note: This comment was posted by Arturo Tapia via LinkedIn

  33. admin says:

    As a small business that is heavily reliant on the web, I can say PPC is highly important and relevant even though SEO is always the end goal. We utilize PPC to maintain the necessary number of leads to keep our production staff busy. If SEO is doing well we can tone down the PPC. If SEO is slow, we turn up PPC. I would much rather have the SEO, but it is just not always possible.

    Note: This comment was posted by Walt Capell via LinkedIn

  34. admin says:

    Its of course depending on your services. As I’m located in Greece we have hotels to boost PPC during the pre-season for early bookings and SEO during the winter season when business is closed to grow also link relations and have a higher position yearly. ROI is of course the way to measure the balance between the different choices but in general this way it seems to work well …

    Note: This comment was posted by Michael Persson via LinkedIn

  35. admin says:

    My plan is to use PPC to get the client results while starting SEO. During optimization I like to slowly cut back on PPC. Eventually I my ideal is to have an optimized site and only use PPC as a supplement. Both create the best results, however each site needs something different. I believe some sites don’t need both, like mentioned earlier ROI and goals of the site, and company need to be evaluated before starting a plan.

    Note: This comment was posted by Tanner Holt via LinkedIn

  36. admin says:

    I agree with Michael Persson that many companies does not understand the main idea of changes on their site for future SEO benefits. I suggest to apply different approaches for product/firm promotion – SEO, PPC, SMO.

    Do -> Analyze -> Do -> Analyzer – infinite loop

    Note: This comment was posted by Alex Zani via LinkedIn

  37. admin says:

    SEO and PPC both helps to increase in traffic.

    If you want instant result or fast ranking then go for PPC (Pay per Click is a way for sites to appear in prominent positions on search engine results pages by paying the engine to display their results.)… and in seo it takes time to rank your website.

    The most obvious difference is the price tag that comes with these two techniques. You are paying for the clicks that PPC sends your way, whereas the clicks from SEO are free

    Thanks…

    Note: This comment was posted by Jaswinder Kaur via LinkedIn

  38. admin says:

    I think both have their own importance and the depends on the use. I would suggest both as per the need and circumstances. However at times I feel for certain business websites SEO is a must. Both SEO and PPC seem to reach the same destination, I mean the ultimate goal is same for all. Use SEO where you have a long term plan and use PPC for short term goals, as SEO for short period won’t give results and PPC for long term would be very costly.

    Note: This comment was posted by Jeffrey Dumas via LinkedIn

  39. admin says:

    There is a saying, “SEO is permanent, and PPC is temporary”, I concur. Through SEO we are receiving more traffic than our 4 closest competitors combined in the industry we are in for my field or work, whch as a whole is not SEO optimized like many fields such as legal an medical; hence it was a lot easier to ramp up and get great positioning for our targeted keywords.
    I have one completitor that spends a lot on PPC. yet we get more traffic for free than they get thrugh their PPC campaign.
    Many people recognize PPC / sponsored links as just that and do not click on them, as there is more of a feeling of reliablilty from Organic Positioning in search engines.
    If you are desperate to see yourself on the first page, and feel that you are getting a good conversion ratio for the clicks you are paying for then proceed; however the cost of good SEO work in comparrison to the cost of good PPC positioning will typically prevail; however there may be a ramping up period so do not become discouraged as once you are ramped up and continue to work on your Organic positioning you will see the benefit in real time when the phone is ringing and it isn’t because of a PPC campaign.
    Bill Hubbell

    Note: This comment was posted by Bill Hubbell via LinkedIn

  40. admin says:

    Let’s Simply it.

    PPC = Keywords Selection + Add Designs + Exact landing Pages +Content+Right Visitors + Cost +Research ===Visitors at cost of something whether they will stay /buy etc or just consume your PPC -> Short Term

    SEO=Keywords Selection ( Figure out keyword difficulty) + Good Content Pages +Well Organized site Structure + On Page Optimization + Visitors + Time ====More Visitors More stay -> Long Term

    Lets Use Common Sense-

    Note: This comment was posted by Muhammad Majeed via LinkedIn

  41. admin says:

    For startups, both. For established websites, depends on the niche and budget :) I guess SEO is the medium to long-term and efficient budgetwise way to go, but PPC can still be effective in dedicated campaigns

    Note: This comment was posted by Sergiu Solomon via LinkedIn

  42. admin says:

    89% of traffic generated by PPC search ads are not replaced by organic results. In essence, great SEO will help you rank well on certain key phrases, especially long-tail and niche ones but on broader keywords and phrases with more competition, PPC is the only option.

    Note: This comment was posted by Katherine Anderson via LinkedIn

  43. admin says:

    As it has been said, PPC is THE channel in order for an enterprise to get immediate segmented traffic, while its SEO program is underway (since SEO efforts are a long term investment).
    Both need to be done by properly trained personnel or qualified agencies. Don’t go for the cheap ones!

    Note: This comment was posted by Arthur Waldmann via LinkedIn

  44. admin says:

    PPC is short term and on brand – SEO long term and long-tail :)

    Note: This comment was posted by Onder Vincent Koc via LinkedIn

  45. admin says:

    While Both r required SEO is a time consuming process whose results will be felt only in long run.PPC on other hand gives u a better fine print of things to come(good for short term)

    Note: This comment was posted by Ahmed Hussain via LinkedIn

  46. admin says:

    SEO as a long term strategy (Free visit) to get qualified traffic SEM.
    qualified traffic = Branding

    Note: This comment was posted by Alberto CASTRO CRUZ via LinkedIn

  47. admin says:

    PPC is a browser module where all HTML attribute’s cookies are retained for a session scope,when each and every time a visitor don’t need to open the exact URL path link.One can open it from base URL also.

    Note: This comment was posted by Anshuman Mishra via LinkedIn

  48. admin says:

    SEO hands down. Yes PPC can bring a quick bust of visitors but lets keep it real guys if you don’t know how to run a good PPC campaign Search Engines will suck you dry. It all comes down on what is your niche and your target keywords if you target keyword is high competitive then you need very deep pockets to test a good PPC campaign until you find a winner and on SEO you got much of a better chance plus once you establish your site on good rankings then is free traffic.

    Note: This comment was posted by Emanuel Hernandez via LinkedIn

  49. admin says:

    SEO or PPC? What about SEO vs PPC vs Optimized conversion funnel vs Autoresponder vs Conventional snail mail marketing….. etc… We (at least I) often forget SEO and PPC is not everything neither the only option. I will use any method what will give me a better ROI, faster, that’s it. I don’t care if the method is sending yellow birds house by house. (As long as it not illegal, of course).

    Note: This comment was posted by Alberto J. Rodriguez via LinkedIn

  50. admin says:

    It depends on the business. If you are online shop and you suddenly run out of specific goods in stock, what would you do with your optimised page? Zero conversion and waste of money.

    Note: This comment was posted by Valeriy Shmarev via LinkedIn

  51. admin says:

    Organic SEO is a must!. PPC? We have had good success with directory listings and backlinks.

    Note: This comment was posted by Greg Allen via LinkedIn

  52. admin says:

    Organic SEO is a must. Now, should your business depend on FREE listings as the only source of traffic? No. Every business should have more than one measurable and profitable marketing methods. If you only depend on SEO, you are giving your business to Google’s will and power.

    Note: This comment was posted by Alberto J. Rodriguez via LinkedIn

  53. admin says:

    SEO is for the long run, and it is always recommended. While PPC if you want faster results. If your online portal is new i would go for both PPC and SEO, but i would focus more on SEO.. Best of Luck

    Note: This comment was posted by Mohamed Nabil Ali via LinkedIn

  54. admin says:

    What is the vertical/ the market you are in? Who are your clients? Demographic targets? How long have you been in business? What % of the market share do you own? I have about 10 more questions I would have to ask a client before even moving forward on a short term/ long term strategy.

    Note: This comment was posted by Adam Higdon via LinkedIn

  55. admin says:

    For my PPC campaigns I like to use dedicated landing pages that feature copy + call to action optimized for the keywords I am competing for. Ad ranking and conversions are better this way. My SEO focus is on the website and social media.

    Note: This comment was posted by Milena Mitova via LinkedIn

  56. admin says:

    SEO anyday. Like people said PPC is short term and nothing is guaranteed besides positiioning and CPC. PPC is a gamble and sometimes it may be worth it and most of the time its not because all your paying for is traffic and not conversion, but SEO will always be the thing to do as the clicks are free and the only thing you have to worry about is ranking higher than your competitors. Not only that, the value of your website becomes higher when using SEO rather than PPC as you gain real estate which ups the value of your website.

    Note: This comment was posted by Payam Karbalai via LinkedIn

  57. admin says:

    Well if we are just talking AdWords then yes SEO is a great long-term play. But if you are playing in the display and Facebook world then SEO might not be your #1 priority. And are conversions/ orders our objective? PPC- regardless of platform- might be the better strategy. I am really digging re-targeting/ re-marketing via display right now! You can run but you can’t hide baby! And Facebook PPC can work- but it is a very strategic play that involves lot of levers. I think I have the blueprint…but I am waiting to write my book…or hold out for the highest bidder : )

    Note: This comment was posted by Adam Higdon via LinkedIn

  58. admin says:

    Like Adam said, a lot of questions involved in choosing how to use SEO and PPC. You can literrally fork out your entire budget for either alone. Your best bet is to allocate a budget that makes sense for each and use it to the fullest. People overall are more drawn to organic search results so that is key for exposure. PPC gives good exposure too and you pay when you get it and can set a limit for how much. Has anyone considered DFO(Data Feed Optimization)? Google, Bing and many other search engines have product search where online merchants send product data feeds to display products online – its free and can be started from search engine homepages.

    Note: This comment was posted by Phil Bushman via LinkedIn

  59. admin says:

    I would say PPC because i think Google will not allow you to come on first page till you are not doing some PPC. Only doing SEO is not effective and it is time taking process but if you are good in PPC you will definitely do better.

    Note: This comment was posted by Harshit Mehrotra via LinkedIn

  60. admin says:

    SEO is an investment and long term solution. i like to think of PPC as a bandaid to the solution, in that it dosen’t solve the issue, however it does have a place.

    PPC is not a replacement for SEO because it only captures around 20% of the clicks IF you are outbidding everyone else. #1 on organic gets $65%+ so if you are hurting for work and need to get some clients PPC is ok, but you will not see the ROI that you would see from SEO long term.

    Note: This comment was posted by Nicholas Francis via LinkedIn

  61. admin says:

    Good point Michael. PPC & SEO are two different animals with the same goal in mind, get qualified leads to your website. They are complimentary tools that should be used together. As Michael said, SEO is something that should be baked right into a website during the design phase. Then as the site grows and changes those SEO elements need to grow and change with it, those include meta data, keyword rich content, authority links, sitemaps, landing pages etc. SEO should be an integral part of your website maintenance plan. Paying attention to all of this and more will get you ranked higher on the SERPs. PPC is also for getting qualified leads to your site. It is not a set it and forget it tool, however. Good PPC management requires a synergy between the searchers query, your keywords related ad, and your landing pages. You must always be testing and adjusting your keywords, your ad copy and your Landing pages to maximize your ROI. Google will reward you with higher rankings and cheaper ad costs when your keywords, ads and landing pages answer the question in the searchers mind when he types in a search term. Both tools are valuable. If you have to choose, I would say put all of your SEO into place first, then add PPC to the mix. There is no sense spending money on PPC until your SEO house is in order. Google will just penalize you for it in the form of higher costs anyway.

    Note: This comment was posted by Julie Keane via LinkedIn

  62. admin says:

    SEO is a better solution as it is for a longer period. As far as PPC is concerned, it applies to a short term.A combination of both is very effective.

    Note: This comment was posted by Frenaz Rahman via LinkedIn

  63. admin says:

    I would only use the SEO to Promote a website for better online Presence but PPC work faster but need set huge budget, SEO and PPC can’t be compared. SEO work for long term after getting potion in Major search engines.

    Note: This comment was posted by Peter Anderson via LinkedIn

  64. admin says:

    I very much agree with Daniel. PPC is hard work, is not dropping a couple thousand keywords and 1 ad per group. Is a highly analytical and detailed process. A process you can CONTROL. What control you have with SEO? nothing. Google can slap you tomorrow and your business will loose half of it’s traffic. PPC, like Yellowpages, radio, tv and all other marketing methods should be part of your marketing strategy. Don’t depend just on that.

    Note: This comment was posted by Alberto J. Rodriguez via LinkedIn

  65. admin says:

    If you invest in PPC before your website is ready, (products, ghost links, pictures that don’t load) you can waste a lot of money really quickly. SEO first, PPC later.

    Note: This comment was posted by Robert Tapia via LinkedIn

  66. admin says:

    PPC = High degree of control over message, budget, timing, and certainty my ads will be seen, but at a higher initial cost. SEO = fantastic returns with much less control over these same elements. The two work together like a one two punch. When, how and why you use them is the key to your success. Interesting is that both of these forms of advertising are merging together with social. Organic search listings being delivered based upon your peer group Google+, ads QS and CTR ever more being influenced by +1s and the ability to block ads and organic listings altogether are factors that both PPC and SEO professionals are having to contend with.

    Note: This comment was posted by Jerry Nordstrom via LinkedIn

  67. admin says:

    It will depend on many factors such as age of your site, the business you are in and your budget for SEO/PPC.

    Note: This comment was posted by Raaj Paatkar via LinkedIn

  68. admin says:

    I think it depends on your website keywords which you are using to bring up the keywords in Google rankings

    Note: This comment was posted by Jagtar Singh via LinkedIn

  69. admin says:

    We must not forget , only 5% of the total traffic in the internet comes from Search Engines. With Google PPC you can get to Google, Search Network and Content Network. There is no wider traffic potential that Google Content Network with thousands of sites. From there you can capture all the traffic you want.

    Note: This comment was posted by Alberto J. Rodriguez via LinkedIn

  70. admin says:

    What I mean by 5% is that from any 100 people that surf the internet today, 5 will go to a search engine. The other 95 will go directly to a website or follow a link.

    Note: This comment was posted by Alberto J. Rodriguez via LinkedIn

  71. admin says:

    Alberto – I don’t disagree. However, people have the option to use any search engine they want. If it’s going to be Google, then we have to play by their rules. For instance, Google made a change recently to block search phrases from being displayed in analytics reports when a user performed the search while logged in to a Google service. Yet, they still show it for PPC customers.

    I think it’s a stupid move and one that makes the job of an SEO marketer that much harder. That still doesn’t change the fact that I need to adjust so that my clients remain at the top of the SERPS.

    Note: This comment was posted by David Vallejo via LinkedIn

  72. admin says:

    PPC is best for businesses that are just starting out and need to gain exposure fast. SEO will always be king to be picked up by search engines until social media becomes incorporated into search engines. With the power of Google+, Google will soon start to show results that your friends have read and liked instead of articles with the best keywords.

    Note: This comment was posted by Vincent Frogameni via LinkedIn

  73. admin says:

    Google is killing unbiased search results with Google+, who wants to see an empty Google plus page instead of a filled out Facebook page?

    Note: This comment was posted by Alberto J. Rodriguez via LinkedIn

  74. admin says:

    @Alberto Very true except more and more businesses are joining Google+ and are creating business pages with the same content as their Facebook page.

    Note: This comment was posted by Vincent Frogameni via LinkedIn

  75. admin says:

    PPC is a valid long-term strategy as long as ROI is healthy (optimized campaigns can produce healthy returns).
    Google (and Bing for that matter) is already displaying social media results in the SERPS. They also recently launched ‘Search plus Your World’ which displays users results based on the activity taking place within their Google+ circles.

    Alberto – I agree they are killing unbiased search results. But it’s important to remember they’ve been giving preferential treatment to their products ever since they introduced Universal Search results. So the trick is to incorporate the tools/services into your SEO strategy. Utilizing Google+ should be a part of any company’s game plan.

    Note: This comment was posted by David Vallejo via LinkedIn

  76. admin says:

    I prefer SEO. SEO is a life time solution for your business. PPC is the short time solution until you have money with you. It also depends on type of business.

    Note: This comment was posted by Laxma Reddy via LinkedIn

  77. admin says:

    SEO is the most important but they do work hand in hand… especially if it’s a new project as obviously SEO takes time. Previous experience shows that companies that are #1 in organic listings are still spending money of adwords, this may seem crazy at a first look but they are obviously doing it for a reason and reaping the benefits.

    Note: This comment was posted by Vince Pettit via LinkedIn

  78. admin says:

    When I first started my site I felt that the only way I could get any sort of relevant traffic and , in turn, conversions was to use PPC. Only after using SEO for a number of months did I find that I could then cut back my costs for PPC. With SEO you’re in it for the long term results and shouldn’t expect any real results immediately, unlike PPC.

    In short both SEO and PPC are vital for a new business to drive sales from the offset.

    Note: This comment was posted by Ryan Smith via LinkedIn

  79. admin says:

    PPC and SEO both are effective search engine strategy when you understand how you can make best use of each at different timeline. PPC is a short time strategy where you can generate traffic much faster while Organic SEO can apply as long term strategy in generating better sales leads/conversion with also better ROI.

    However, realizing that the usage of RIGHT Keywords for each strategy is very important as it may cost you a bomb if you apply them ineffectively.

    Note: This comment was posted by Smartech Consultants via LinkedIn

  80. admin says:

    According to me the strategy should include 70% of SEO implementation and 30% of PPC advertising and it will sure award top ten ranking.

    Note: This comment was posted by Mahesh Dwivedi via LinkedIn

  81. admin says:

    SEO all day long and every time. PPC has it’s place and is the better strategy in some cases, but for the invest, you will always get more out of organic search.

    Note: This comment was posted by Paul Bliss via LinkedIn

  82. admin says:

    The best results I’ve been having are from Traffic Re-Targetting – which increase my conversion over PPC by 28% – so a user clicks on a site about social media services, the next ads they see either in Yahoo mail, or anywhere else that runs ads – they will see your ad once they identified themselves as interested in your niche. Works amazing and lot’s of the big companies are using it quietly.

    SEO is great, but it should be a long-term on-going process. The long-term goal of SEO is to have a market share of the keywords for your niche.

    Note: This comment was posted by Patrick Wagner via LinkedIn

  83. admin says:

    I would prefer PPC. Although SEO has its sense, you don’t have results in your own hands – when Google makes changes in its algorithm you can start from a scratch (figuratively speaking).

    SEO is a long term method to get results while PPC is really short term one and when you have your campaign done well, you can get not only visitors from PPC but also paid customers faster – which is what counts at the end of the day.

    Note: This comment was posted by Petr Slavik via LinkedIn

  84. admin says:

    PPC is quick & enables tight targeting. SEO is more of a slow burn but tends to be much less competitive & hence more profitable if your proposition is broad enough in relation to the search terms people use to find your service.

    Obviously if the business has the funds to support both strategies, then it makes sense to optimise SEO & PPC.

    Note: This comment was posted by Paul Fradgley via LinkedIn

  85. admin says:

    According to me,SEO is better ,some says its a slow process ,but the right logic plays an important role .On the other hand PPC charges costly enough as compared to SEO.

    Note: This comment was posted by ASMA NAZ Ahmed via LinkedIn

  86. admin says:

    Here are a few thoughts to consider, for simplicity sake we’ll stick to just one search engine for now…you know which one.

    1. Let’s start from the desired outcome and work our way back. Often the goal is to invest in online advertising and maximize ROI. If you’re unable to measure the outcomes you’re playing an expensive and frustrating game that ends with “I tried online advertising and it doesn’t work “ or “it’s just too expensive”. Wouldn’t it be strange if they decided not to keep track of points during this weekend’s Super Bowl? Define and measure success. Your definition of success might be more traffic to the site and more forms completed. Another business may consider success to be phone calls and yet another is going to say that it’s about the cost of leads generated and the number of sales made that is success.The point is that if you can’t define success and measure it you won’t know when you’re winning, how to keep winning or how to make adjustments if you’re not.

    2. Every business that’s advertising to a geographically specific target market has the opportunity to appear at least THREE times on the search engine results page or SERP which is commonly referred to as the “front page”.
    a. Organic (SEO) – how relevant is your website (according to the search engines) to people using a given search term? Building relevance is a process, not an event. The time required to get to the front page is based on your target market and how competitive it is. Assuming of course that you know what SEO is and how to perform it.
    b. Paid section (PPC) – comprised of the three slots ABOVE the organic section and on the right side of the page) – How much are you willing to pay per click? Most thinking people would say “that depends on the quality of lead and the conversion rate of those leads to sales” not “that all depends on how much it costs per click”. Despite opinions about efficacy of PPC let’s consider that Google’s primary revenue stream comes from paid search. Have you seen their 2011 earnings report?
    c. Places page (aka, maps, google local etc.) the most simple, cost effective and most commonly overlooked section. Google is successful because you can quickly and easily find what you’re looking for, right? When a search term contains a geo modifier (like a city) the Places section with a map appears below the paid section but above the organic, when people look for a local business Google wants to make sure that they get relevant local results.

    Exposure is fundamental to all advertising and the more times your business appears for keywords that your clients actually use to look for a business like yours the better.

    3. The question was framed in terms of a preference. As much as I like simplicity I’d say both and but. BOTH are important BUT what’s more important than staring at these two tools and trying to make a decision without sufficient information is having a complete tool kit with a basic knowledge of which tool to use for what job and when. You can take solace in one simple fact, your competition is figuring it out or paying someone to figure it out (employee or vendor).

    Here’s a simplified example of a common strategy. Employ PPC while working on your SEO rankings. As your organic placement improves and begins to drive leads you might choose to scale back the PPC. If you have defined success and can measure it these optimizations become relatively simple.

    4. If you’re doing it yourself you’re going to need time and plenty of it. Just like if an online marketing person said I want to be good at real estate, insurance, law etc. If you’re considering hiring a vendor or you already have I suggest those who can and will provide 100% transparency into results. Here we are back where we began, the importance of a clear definition of success and the ability to measure performance.

    Note: This comment was posted by David Lyon via LinkedIn

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