We have discussed several things in the past; including good and bad SEO practices. However, there are several things that are usually accepted techniques as part of the “white hat SEO” but, these are major misnomers.
We thought to bring these out more evidently, and prevent you from hampering the search engine rankings of your website through these “SEO misnomers”, or “SEO myths”, or “SEO myths and mistakes”, or “negative SEO techniques”, or “negative SEO tactics”, or sometimes also called “negative SEO factors.”
- Keyword stuffing:The name is quite self explanatory – it means putting in more than required number of phrases. But, there is no definitive number of “accepted” key phrases, except a 3-4% component of the total keyword count.
But a lot of people think that since there is no concrete definition to this, you can put in as many key phrases as you like.
While this can lead to an immediate rise in rankings of the site if done in a controlled manner, this usually leads to the site going into a Google blacklist – called the Google Sandbox.
In essence: An absolute avoid, unless you have someone who knows precisely what they are doing – and even the best refrain from key phrase stuffing.
- Unrelated keywords:Keywords finalization is not an easy task. Several factors need to be kept in mind while choosing the keywords that would best fit your business. A list of primary and secondary keywords is prepared on the basis of the search pattern, market competition, relevance to the subject etc.
But if you include a keyword that does not match your domain of working/is not related to the context of the page, it would be considered as an unrelated keyword.
For example:- if you use “mobile website design” as a keyword in the page of “search engine optimization”, then “mobile website design” would be taken as an unrelated keyword.
In essence: Primary keyword of your page may lose its page rank due to the use of an unrelated keyword.
- Single pixel links:Single pixel links, also called hidden links are used to hide the excessive keywords on a web page. Though there is no standard rule, but text size of the keyword used here may vary from 0-10 pixels (not visible to the human eye).
This technique is used to deceive the search engines, which is against the Google Webmaster Guidelines. As a result your website may get removed from Google index.
In essence: Links should be visible to the search engines and the users; else your website may not appear in the SERPs.
- Bad neighborhood:Link exchange is a common SEO activity but it is important to analyze the websites with which you are willing to exchange your link. Link exchange with website/s that do not have a strong online reputation or sites that are penalized by the search engines, or which are not related to your domain of working, are bad neighbors to you.
Again bad neighborhood is against the Google Webmaster Guidelines and equal punishment/penalty is charged on such websites.
In essence: The effect of connecting to a bad company can be observed when both the sites have to face the penalty charged by the search engines.
- Outgoing links:Outgoing links are the links of other website/s on our website. Outgoing link exchange is essentially done to get more votes from the websites that place your link on their website.
This implies that both these websites are voting for each other.
Though it is an acceptable technique but too many outgoing links on the link exchange page is uninviting to the search engines and fewer links may not boost your traffic.
In essence: It is believed that that there should not be more than 100 outgoing links on your link exchange page. However, it is better to maintain a balance.
- Duplicate content:Duplicate content was a commonly used SEO technique until the changes updated in Google Panda. Duplicate content means using the entire or a portion of content in one or more domains. Though the purpose of using duplicate content may vary from person-to-person but the availability of the same content in different web pages tends to spoil the entire user experience.
In essence: Do let your SEO activities go waste, write an original content instead.
- Use of information/images without permission:Although we all know that it is illegal to use an image, text, icon, logo or any other registered trademark of a brand without the permission of its respective owner/s, but I thought it is the most commonly used misnorm.
Even if you want to use the image, logo or any other registered trademark of another website, then it is essential to write a disclaimer that includes the source from where you have used the said information/image.
In essence: Just imagine if someone uses your company’s logo without your permission. So if you are using the logo or a trademark of another company, always mention the source of the information as a disclaimer.
- Dynamic URLs:Dynamic URLs are generated from the information already stored in the database. It does not require special HTML coding. Since it depends on the stored information, thus changes are made in the database itself. It contain characters like: %, #,? etc.
For example: – http://www.example.com/forums/thread.php?threadid=45867&sort=date
In essence: Search engines give preference to the static URLs which are short, crisp and easy to retain. Also, include the main keyword of your web page in the URL so that the search engine spiders can give preference to your URL as well.
Hope the aforesaid checklist can help you plan your SEO activities well.
Let our SEO experts optimize your website, contact us now!
-By Neha Gulati