Reducing the bounce rate of a website has always been one of the primary concerns of every website owner. Hence, efforts are poured in to stabilize the bounce rate.
We have already talked about this topic in one of our earlier posts under the title- How to reduce the bounce rate of my website? This post is essentially an extension to the points that we’ve previously covered.
- Smooth Navigation
- Do not add unwanted elements
- Eye catchy taglines
- Website compatible with different browsers
- Encourage the users to take an action
- Use re-directions where necessary
- Don’t overload with images
Smooth and simple navigation is necessary to enhance the user experience. Linking one web page to another helps in reducing the bounce rate of the website to a very far extent. The intention is to help the users extract the required information with an ease.
Suppose your website contains relevant information, appropriate images and essential call to action tools and suddenly a pop up ad appears, your ardent efforts to enhance your users’ experience may get hampered in a very short instant and thus distract the users’ attention from your website.This results in high bounce rate. Hence, it is advisable to exclude such elements.
Taglines/ headlines are the first elements that the users come across while reading a web page, an article etc. A headline is essentially the gist of what follows and should propel the readers to read further.On another note, key word rich headlines help in improving the search engine ranking of that page. If your headline is able to catch the eye of the readers, it automatically lowers the bounce rate of a website.
Browser compatibility is one of the most important factors in reducing the bounce rate of a website. For example: – a website that is compatible to work on Mozilla Firefox may not work very well with Internet Explorer which may increase the chances of losing out some genuine leads. Therefore, make sure that your website is compatible with every web browser.
Users participation is an essential factor to establish a strong brand identity, to improve your sales, to keep the users abreast of the latest in your company or industry, to uphold the interests of the users etc. This can be achieved with the aid of video clips, audio clips, live chat, discussions, answering questions, leave a comment section etc. All these activities helps in reducing bounce rate the bounce rate of a website.
Page re-directions should be used in times of extreme need. Avoid re-directions as far as possible to make the website light.
Do not overcrowd your website with unrelated images as it makes the website heavy and thus have a negative effect on the bounce rate of a website.
These are some of the most basic points that we have tried to put together. However, our web consultants are inclined to analyze the website of our clients and then suggest the required activities to be done to reduce the bounce rate of the clients’ websites.
Please contact us to get useful tips to lower the bounce rate of your website.
-By Neha Gulati