How to have better Mobile SEO? Plan out your mobile SEO strategy..

Google’s CEO recently said in his keynote at the Internet Advertising Bureau’s Annual Leadership meeting keynote that mobile search is growing much faster than desktop search. It has become crucial for businesses to focus on mobile as an important piece of their overall marketing campaigns that can drive substantial traffic and increase revenue.

Here are few Mobile SEO Strategies that can be implemented into your overall mobile efforts to ensure maximum visibility.

Have a device independent strategy

Page rank is determined by search engines by incorporating various criteria in mobile browsers. These factors include overall site performance, usability, download speed and screen rendering. A fully optimized mobile site encapsulates all functionality and main content from a website will rank higher in results than a website that has simply been reformatted for a mobile screen.

As an example, just creating an instant of your webpage through the use of template will strip it of main content, leading to incomplete webpages and low usability. Broken page content and awkward navigation will lead to a lower page rank and bad user experience that does not encourage repeat visitors.

It is essential for businesses to develop a device independent strategy that supports a wide variety of available mobile operating systems. This is mainly because different mobile web browsers render web pages in different ways.

Implement Traditional SEO Best Practices on the Mobile Platform

You must ensure that your website stands out by implementing traditional web SEO best practices to mobile. Common SEO tactics that should be incorporated into all mobile sites include:

  • Relevant Keywords in Page Headlines and Content Text: Mobile searches are generally more focused and task specific (i.e. for a specific product, service or location). This is different from how most people search from a desktop computer.

  • Page Titles and Page Descriptions: Page titles are one of the first thing mobile browsers use to determine where a page will show in results. Similar to traditional SEO, it is important that the titles mirror the terms that users use to search, increasing the chances that the site will appear relevant and receive increased rankings.

  • Outbound Links: In spite of less screen real estate on mobile phone screens, including outbound links to related sources provide a fuller user experience and connects the mobile site with other reliable sites.

  • Standardized Web Page Coding: The diverse variety of OS’ supported by mobile makes is very important to adhere to valid HTML coding. Mobile browsers parse through HTML codes to determine search relevancy. Code errors will lead to broken pages and decreased rankings. Mobile sites developed in adherence to standards will make sure the user experience is consistent across mobile devices and OS’.

Mobile Search in times to come

The speed with which consumers are adopting Mobile devices (smartphones) together with explosive growth in mobile technologies means than mobile Search Optimization is critical to direct mobile traffic. Newer coding languages like HTML5 can be incorporated into mobile Search Optimization best practices to ensure better usability and performance, resulting in higher rankings in search engines.

With continuous improvements in location based search results and real time social search results, the mobile search and browsers positioning those results will be impacted. In order to increase traffic to mobile pages and drive revenue, it is important for brands to think strategically about how to leverage common mobile Search Optimization practices in order to maximize traffic.

- By Ash Chopra

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