Technology has completely transformed the way we interact. The paradigm shift from desktops to laptops and now the mobile phones has revolutionized the entire web scenario. There are approximately 429.7 million Smartphone subscribers worldwide and it is predicted that this number will rise to 1,187.4 million subscribers in 2015. The growing trend of mobile web users has given a way to mobile commerce.
People now prefer to surf the internet on their handheld devices like the mobile phones, Smartphones, Personal Digital Assistant (PDAs) etc. which has led the business owners to promote and advertise themselves through this medium.
Mobile commerce essentially means buying and selling of products/services via the handheld devices.
With mobile ecommerce, consumers can purchase the products/services while in transit, in office or elsewhere. Some of the glaring benefits of mobile commerce are:-
- First Movers Advantage
- Repeat Sales
- Niche customers
- Convenience and Ease in Use
- Brand Loyalty
Mobile ecommerce provides an opportunity to the mobile retailers to be amongst the first ones to use this platform and catch attention of the tech savvy audience.
Users generally prefer mobile web browsing when they are on the move. Once a customer is satisfied with your product or service, he/she would like to come back to your mobile website more frequently. This leads to repeat sales.
Mobile commerce allows the mobile website owners to penetrate their market and catch the attention of the niche customers.
As we know that the mobile websites include only the important and the most relevant information, so these websites are easy to load and provide convenience to the customers to easily get in touch with the retailers.
It consists of simple navigation that can enhance the user experience.
Brand loyalty is established when the number of frequent buyers increase. The more your frequent buyers are, the better your brand loyalty is.
Why mobile commerce?
According to a latest survey,
- Around 51.6% of the Smartphone owners found a store location on their mobile handsets,
- While 47.6% purchased the desired products/services through their mobile phones.
- Only 13.6% of the users used the mobile coupons to avail the discount/s.
Despite all these figures, there is one school of thought that believe that there is an element of risk (in terms of security) attached with mobile ecommerce, however the above mentioned figures state that m-commerce is a lucrative platform to invest and entice the tech savvy audience.
Please contact us to help you strategize your mobile marketing plan.
-By Neha Gulati