How to reduce the bounce rate of my website?

Attracting user traffic is the first step towards lead conversion. And calculating the bounce rate of a website is one of the most important metrics to analyze its effectiveness.

So, what is a bounce rate?

Bounce Rate is defined as the percentage of visitor/s who navigates away from the website. It is a calculation of the number of people who visited only the landing page of the website without exploring it further.

Hence, a bounce rate is calculated as:-

Bounce Rate = Number of visitors visiting a single page (landing page)  / Total number of website visits

This means the lower the bounce rate of a website, the better the conversion rate.

The bounce rate of a website needs to be kept as low as possible. There is no defined parameter of ‘what a good bounce rate is’, but the inherent understanding is that the higher the bounce rate, the lower the ability of the website to sustain the interest of the users.

How can we reduce the bounce rate?

  • Content quality
    The content should be unique, relevant and keyword rich. Also, the length of the content should not be too long as it will distract the visitors’ attention.
  • Website loading time
    There is no defined standard for a website loading time. However, it needs to be kept to the minimum as we all understand that a visitor would navigate away from a website that takes time to download.
  • Appealing page designs
    Design the page keeping in mind the target audience as well as the objectives to be achieved.
  • Interlinking
    Interlink each keyword and every page internally so that the users need not look for information on other sites.
  • Use the key words with caution
    In order to make your website SEO friendly, do not use the keywords in excess.

Therefore, it can be concluded that lowering the bounce rate of a website is an important criterion to maximize the conversion rate.

-By Neha Gulati


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9 Responses to “How to reduce the bounce rate of my website?”

  1. joe romello says:

    If I may, I believe the calculation units should be the same, so bounce = number of single page visits/total number of visits. Visitors is a debatable measure. I don’t think that it necessarily follows that bounce rate going down means conversion goes up, if only it was that binary. The list of suggestions provided are certainly good and bounce is but one, not the most important, metric that should be gathered. I remember on 9/12/2001 and beyond that just about every site had a banner, page, etc. that suggested going to the Red Cross site to donate and every one of those visits would be classed as a bounce visit. On balance you not only want to make the entry pages interesting and attractive but you must also concentrate on moving visits along the path to carting and then concluding a purchase. At the end of the day increasing orders is the key – if I have the same number of orders but my bounce rate is done by half I may feel good that conversion has gone up but that is a pretty hollow feeling when the bank deposit is the same as yesterday.

  2. David Blair says:

    My thoughts are that another factor influencing bounce rate is using engaging and relevant technologies – for example, floating video directing the user to an action to view an order page or look at specials etc. With current technology and bandwidth, small videos load very quickly and play seamlessly if they are encoded properly.

  3. Eric Goldman says:

    Neha;
    I would add to all the great advice you have given above, the fact that Google now uses Bounce Rate (BR) as a part of its Page Rank algorithm – the higher the BR, the less authority it grants your site.
    So the advice you have given here is important and should be followed carefully.

  4. Jamil says:

    Good points you mentioned here.

  5. Christian Louboutin says:

    Good article Thank you so much

  6. Paulie says:

    If I may, I believe the calculation units should be the same, so bounce = number of single page visits/total number of visits. Visitors is a debatable measure. I don’t think that it necessarily follows that bounce rate going down means conversion goes up, if only it was that binary. The list of suggestions provided are certainly good and bounce is but one, not the most important, metric that should be gathered. I remember on 9/12/2001 and beyond that just about every site had a banner, page, etc. that suggested going to the Red Cross site to donate and every one of those visits would be classed as a bounce visit. On balance you not only want to make the entry pages interesting and attractive but you must also concentrate on moving visits along the path to carting and then concluding a purchase. At the end of the day increasing orders is the key – if I have the same number of orders but my bounce rate is done by half I may feel good that conversion has gone up but that is a pretty hollow feeling when the bank deposit is the same as yesterday.
    +1

  7. Fillips says:

    Well said, thanks you for your input.
    Fillips

  8. Kym Jurasek says:

    Thanks for taking the time to share How to reduce bounce rate- Reduce Bounce Rate, what is a bounce rate, bounce rate in analytics, seo bounce rate | Magnon, I feel strongly about it and love reading more on this topic. If attainable, as you gain knowledge, would you mind updating your blog with more info? It’s extremely useful for me.

  9. Good insights! As an SEO service company in Miami, we spend a lot of time balancing content, backend, graphics and keywords to make sure our clients get – and retain – new customers. You’ve laid out the basics here in a great, accessible way.

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