Google Plus – The Business Promotion Platform

Google Loves it’s baby….

It’s not just another social network… Google has added a social layer across the services we live with on a day to day basis. Google+ with more than 540 Million users is gradually becoming one of the most active social networking platforms. With Hangout Feature, Targeted Communities and search engine integration, this is definitely the place for promoting your business.

Customized URL – A Business Page of Google+ can be customized by adding a banner or logo of the company. In addition to this, even the URL can be changed to create a brand positioning in the Market.

Targeted Posts – This platform offers a flexibility to send posts/messages to only targeted people from the entire group of users who have joined your Google+ Page. For example, if you want to launch a new offer, you can create a segment of your targeted clients and can share the insights only with those selected users. Further one can re-share followers’ posts and even tag them.

Impact on Search Engine Page Results – The content posted on Google+ page can actually rank on Google Search Results since every single post on Google+ would generate a unique URL. Unlike other social networking sites, Google+ works as a Mini Blog. Since your Google+ Headline works as the Title Tag of the Post and gets displayed in the Google Search Results against the relevant keywords. A related Hash Tag (#) with your post can help in searching similar kind of content. The more valuable and detailed content you share in the posts, the more will it be a part of the Search Engine Family.

Multiple Administrators – The feature of Multiple administrators helps you relax and let others to update the posts on your behalf.

Google Hangouts – Google provides free voice number integration through which one can confirm the mobile number with Hangouts which allows the users to start hangout by simply typing the mobile number of the other member. Along with other important benefits, Google Hangouts allows us to place a conference/video chat with up to 10 participants. Google Hangouts also provides features such as Screen Sharing and Google Docs Sharing.

Comments and Images – Google+ allows the users to share comments with their own followers. Unlike Facebook it also allows users to upload GIF images to attract the audience.
Local Listing – Google+ lets the local business (Google Places) to link with Google+ page. This enables them to connect with customers via organic results as Google shows the location of local businesses on its search engine page only.

Review and Star Ratings – Reviews and Star Ratings posted on Google+ Page can be shown on Google Search Result Page which will automatically build a trust among users and sets apart your Brand/Product/Service from other results of SERP.

Google+ is growing rapidly and becoming a member of Digital Marketing Strategy.
A little investment of time and effort on this product of Google, can remarkably impact your business!!
It’s the time we start pampering Google’s Baby 🙂

-Preeti Yelkur

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