http://blog.magnoninternational.com This Web 2.0 Blog which provides expert advise about Web 2.0 Marketing, Marketing during Recession, Web Design and Social Networking. Thu, 09 Sep 2010 11:05:08 +0000 http://backend.userland.com/rss092 en Social media marketing is a growing trend nowadays. Hence, not only individuals but the companies also manage their social media profiles to keep in touch with their clients as well as their fans. It is important for the web marketers to be on their toes to manage all their social ... http://blog.magnoninternational.com/tips-to-manage-smo-profile/ Have you ever noticed some negative reviews about yourself on the web…? You are a business and doing rather well for yourself. Your clients are also satisfied with you, and everything seems to be doing fine. Then suddenly you notice that someone has posted some negative comments about you/your company ... http://blog.magnoninternational.com/online-reputation-management/ So far we have learned about the essentials of a successful AdWords campaign, today we would be learning about some of the important tools to make your Google AdWord/PPC campaign more effective. There are a number of tools that you can use to optimize your PPC ads viz.:- Keyword Tool In order to ... http://blog.magnoninternational.com/manage-ppc-campaigns-effectively/ Mobile websites provide a luring opportunity to the automobile dealers to generate more leads by targeting the specific audience. Mobile phones are the most intimate medium to reach out to your target group in a shortest possible time. Hence, it is crucial to plan an effective mobile marketing strategy. But, how ... http://blog.magnoninternational.com/automobile-deals-on-mobile/ We have learned about the advantages of mobile websites for the hospitality industry in our last post; let us now understand how mobile sites can benefit the real estate industry. Property buying and selling used to be a tedious and time consuming affair until the advent of the internet which provides ... http://blog.magnoninternational.com/buying-and-selling-property-through-a-mobile-website/ So far we have seen the importance of mobiles websites (or m sites as we like to call them) and how it is becoming an essential for businesses today. To do a quick recap of that, I would like to remind you that the number of people browsing the internet ... http://blog.magnoninternational.com/providing-hospitality-through-a-mobile-site/ Worried about how to engage visitors on the website? To cater this issue, we have tried to put together the following tips that you may find handy to engage visitors on your website: Search box Inserting a search box on your web pages provides convenience to the visitors to find the required ... http://blog.magnoninternational.com/how-to-engage-visitors-on-your-website/ There has been a recent advent of several modern gadgets and smartphones like iPads, iPhones etc. and the demand for mobile based websites like iPhone web design etc. is growing… Let’s have a quick glance at some of the recent findings and why we need a mobile friendly site: There are approximately ... http://blog.magnoninternational.com/web-design-for-mobile-devices/ According to the businessdictionary.com, a logo is a recognizable and distinctive graphic design, stylized name, unique symbol, or other device for identifying an organization. Logo design is one of the most important elements in website designing. It is more like establishing the visual identity of the company in front of both ... http://blog.magnoninternational.com/logo-design-for-the-web/ First the desktop computer, then the smartphones and now the most recent gadget to browse the internet – the iPad. How does it impact us and what do we need to do? Due to the difference in the dimensions, a website compatible with desktop computers/mobiles is not compatible with an iPad. ... http://blog.magnoninternational.com/the-ipad-is-here-is-your-website-ready/ We all know that HTML (Hypertext Markup Language) is basically used to logically structure a particular web page by symbolizing specific semantics to the entire content such as headings, links, paragraphs etc. in a web-page. Recently the beta version of HTML5 has been launched. The full version is due in late ... http://blog.magnoninternational.com/html5-benefits-and-comparison/ The first thing a user would see when he/she opens up any URL is the homepage of a website. Whether the user further navigates into the site or closes the page depends largely on the kind of a homepage the site has. Of course, this does not refer to those ... http://blog.magnoninternational.com/key-pointers-for-a-good-homepage-design/ Most of us would know that Google AdWords is a powerful tool to launch an effective ad campaign. But how do we measure its effectiveness and how can we refine the campaign to be better – to be more result oriented? Well, here are some important points that we have gathered ... http://blog.magnoninternational.com/essentials-of-a-successful-adwords-campaign/ The need for maintaining quality standards has increased rapidly as a result of the steady rise in the value sourcing space. Hence, it is of prime importance that every web project passes through a rigid quality check before its launch. Let us have a quick glance at some of the important ... http://blog.magnoninternational.com/maintaining-website-quality-standards/ It is a known fact that link exchange is a successful direct marketing tool that aids in improving the organic search engine rankings of a website, often people get confused whether to opt for a one way link exchange or reciprocal link exchange program. Here we try and dwell deeper into ... http://blog.magnoninternational.com/one-way-link-building-boon-or-a-bane/ Attracting user traffic is the first step towards lead conversion. And calculating the bounce rate of a website is one of the most important metrics to analyze its effectiveness. So, what is a bounce rate? Bounce Rate is defined as the percentage of visitor/s who navigates away from the website. It is ... http://blog.magnoninternational.com/how-to-reduce-the-bounce-rate-of-my-website/ Technology keeps changing with the each passing day. Something that is a buzz word today might become obsolete tomorrow. Similarly, websites too face this problem of getting obsolete when new and better technology steps in. In such a situation, the best option is to replace the existing site or the current ... http://blog.magnoninternational.com/301-redirect/ As we all know that Internet is the widely used medium to reach the target public, the web marketers keep inventing innovative ways or tactics to convert a potential customer into a regular customer of the company. Social Influence Marketing is one of the latest methods that online marketers are ... http://blog.magnoninternational.com/the-social-influence-marketing/ Every business whether big or small has a web presence nowadays. Often it is noticed that the web marketers get confused when to get a microsite designed, whether or not to get multiple domain names for their primary website or when to promote about something specific in the company’s main ... http://blog.magnoninternational.com/do-i-need-a-microsite-or-multiple-domains/ The basic aim of every web marketer who uses the email marketing is to earn maximum Return on Investment (ROI). It is one of the easiest, quickest and economical mediums to enhance the growth of business. It is observed that most of the email marketers waste a lot of their precious ... http://blog.magnoninternational.com/email-marketing-20/ No matter what type of business you do, you cannot entirely depend on one particular channel to target the message to your audience. Hence, it is imperative to use various modes of communication other than your basic one. In this article, we shall be discussing about the various tools that can ... http://blog.magnoninternational.com/the-digital-sales-optimization/ Website hacking has been prevailing since the inception of the World Wide Web. As compared to the past when website hacking involved using someone’s password to create a virtual “Graffiti” on their site, now it’s the age of advanced hacking. This implies that, unsafe and dangerous hacking is done nowadays ... http://blog.magnoninternational.com/how-to-prevent-my-website-from-being-hacked/ Every SEO/SEM person says my site is not optimized and that they can work wonders for me. How do I tell one from another? This is obviously a very relevant question you ask. With loads of companies offering (or claiming to offer) guaranteed results, it becomes very difficult to choose the ... http://blog.magnoninternational.com/how-do-i-evaluate-seosem-consultants/ We all agree that the nature is full of colors and the human eye is accustomed to watching different natural colors ever since the time of birth. Similarly, the sensible use of colors in websites catches the attention of the target public. Every individual has a distinct personality; likewise every website ... http://blog.magnoninternational.com/significance-of-colors-in-website-designing/ The interactive and dynamic nature of the web has been able to diminish the communication gap between a marketer and the end customer. This is the age when the customers can give their feedback to the marketers and can expect an instant reply in return. Recently, I was just learning about ... http://blog.magnoninternational.com/personalizing-or-customizing-the-web/