We have discussed several things in the past; including good and bad SEO practices. However, there are several things that are usually accepted techniques as part of the “white hat SEO” but, these are major misnomers. We thought to bring these out more evidently, and prevent you from hampering the search engine rankings of your [...]
We have discussed about the basic SEO techniques in our last post (http://blog.magnoninternational.com/seo-techniques/), in this article we’ll provide a checklist of various SEO techniques that directly or indirectly affect the search engine rankings of a website:- Keywords: 1. Title tag Use the primary keyword of the page as the title tag. Benefit: It is the [...]
Are you using the right SEO techniques? Is your website ranking well on Google? If not, what could be the probable reason behind this? Perhaps your website is not optimized well. It is always recommended to follow the guidelines as laid down by Google so that the search giant can index and rank your website [...]
In the current scenario of cut-throat competition, it is essential to overshadow your competitors, to keep yourself abreast of the latest trends and stay on the top of all search results. Hence, you need to pay a lot of attention while drafting the search engine marketing plan of your website. A number of website owners [...]
Posted in Internet Marketing, SEO 
Tags: SEO and PPC, SEO and PPC strategy, SEO and PPC synergy, SEO or PPC, SEO SEM PPC, SEO v/s PPC 
68 Comments »Organizing an event, or conducting a webinar, or launching a new product, or participating in an exhibition… social media is by far the fastest and an intimate medium to spread a message across numerous prospects with just a simple click. Not only the businesses but the consumers also enjoy connecting with their favorite brand/s on [...]
A complete text based document vis-à-vis a document with pleasing images and graphics that beautifully supports the text- which one would you prefer? Of course the second one. Why? Because every image has something to express. Despite being a non-spoken form of communication, images can better support the text and can increase the site traffic. [...]
Reducing the bounce rate of a website has always been one of the primary concerns of every website owner. Hence, efforts are poured in to stabilize the bounce rate.
Well, the answer is an obvious yes. As already mentioned in our last post wherein we tried to give you a fair idea of the importance of online test marketing campaign to enhance your web presence. This article is an effort to provide an in-depth description of how to run a test marketing campaign for [...]
Have you ever noticed some negative reviews about yourself on the web…? You are a business and doing rather well for yourself. Your clients are also satisfied with you, and everything seems to be doing fine. Then suddenly you notice that someone has posted some negative comments about you/your company on the internet. What do [...]
So far we have learned about the essentials of a successful AdWords campaign, today we would be learning about some of the important tools to make your Google AdWord/PPC campaign more effective. There are a number of tools that you can use to optimize your PPC ads viz.:-
