Have you ever noticed some negative reviews about yourself on the web…? You are a business and doing rather well for yourself. Your clients are also satisfied with you, and everything seems to be doing fine. Then suddenly you notice that someone has posted some negative comments about you/your company on the internet.
What do you do now, as these negative reviews attract a lot of traffic and at times, these negative reviews rank better than your own website…
This is where Online Reputation Management helps out. It takes ages to build up a good image but it would take few seconds to destroy it. (more…)
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So far we have learned about the essentials of a successful AdWords campaign, today we would be learning about some of the important tools to make your Google AdWord/PPC campaign more effective.
There are a number of tools that you can use to optimize your PPC ads viz.:- (more…)
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It is a known fact that link exchange is a successful direct marketing tool that aids in improving the organic search engine rankings of a website, often people get confused whether to opt for a one way link exchange or reciprocal link exchange program.
Here we try and dwell deeper into what one way links are, their importance and impacts on the rankings on a website. (more…)
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Attracting user traffic is the first step towards lead conversion. And calculating the bounce rate of a website is one of the most important metrics to analyze its effectiveness.
So, what is a bounce rate?
Bounce Rate is defined as the percentage of visitor/s who navigates away from the website. It is a calculation of the number of people who visited only the landing page of the website without exploring it further.
Hence, a bounce rate is calculated as:- (more…)
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Technology keeps changing with the each passing day. Something that is a buzz word today might become obsolete tomorrow. Similarly, websites too face this problem of getting obsolete when new and better technology steps in.
In such a situation, the best option is to replace the existing site or the current web pages with the new ones while maintaining the existing search engine ranking.
The 301 redirect exactly do this.
Now, what is 301 redirect? (more…)
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Every SEO/SEM person says my site is not optimized and that they can work wonders for me. How do I tell one from another?
This is obviously a very relevant question you ask. With loads of companies offering (or claiming to offer) guaranteed results, it becomes very difficult to choose the right SEO/SEM consultant.
Let me try and give you a quick checklist -
- SEO (Organic Listings) has to have a long term strategy. Acting on impulse or making quick changes here and there or having the feeling that you are a few days behind means you are being misled. Any company talking you through a long term strategy is a good company to work with. Delve deeper with this company on the entire strategy, say an annual plan of action. (more…)
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We would all agree that the consumers are the crux around which the whole process of communication revolves. The emergence of the new media (read as the internet) has simplified the process of reaching out to the end customers. Now, within seconds marketers can reach out to the prospective target public.
- The marketers generally follow 4 steps:- Awareness-Comprehension-Conviction-Ordering (more…)
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It is observed that till date the Internet marketers incorporate those key words or phrase that is most searched on the web.
This is basically done to improve the website ranking on all the search engines.
But now it is the time when we must include those SEO techniques that are beyond using the most searched key words. This is no way undermining the importance of selecting the right kind of phrases that are most searched for, part of the site content, etc, its just moving on from there to what the next step should perhaps be.
In this article, we would be discussing some of the Search Engine Optimization (SEO) techniques or I may say advanced SEO techniques which the marketers can adopt to enhance their search engine visibility. (more…)
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WordPress is a publishing area that allows the publisher to manage and have full control on his posts. This means that the publisher has total control over his weblog. Also, it can be installed on your personal systems and even on the Intranet.
It comes up with a lot of features such as widgets, SEO, tagging, permalink etc.
Though WordPress provides a lot of ease to the publishers but it does not provide any platform for the user contribution.
To counter this problem, WordPress has come up with a new plugin named as MyReviewPlugin.
Now, what is this MyReviewPlugin? (more…)
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We all know that a fast-loading website acts as a boon to your business. But, despite knowing this fact, many websites owners have started relying on heavy images, AJAX, HTML, XML, Flash etc.
Yes, it is true that images act as an eye candy but beyond certain limit, you’ll end up spoiling the entire user experience and now your website organic rankings on Google too. (more…)
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Well, so far we have been discussing an approach for marketers to reach out to their target audience. But what about the reverse… How can I, the user and a service/product seeker find better results, more refined and specific to what I need. Below mentioned are some techniques to refine the search results:
- Precise Phrase Search: Try using double quotes for your search phrase (“”). By doing so, you would essentially instruct Google to search for the exact phrase within the quotes. For example, searching for Magnon International yields 143,000 results on Google, whereas “Magnon International” gives 2,590 results that have Magnon International written together.
- Site Search: In case there is a specific site you would like to search, instruct Google by using [‘keyphrase’ site:‘name of site’]. The results would display all the places where the ‘keyphrase’ is mentioned in the website. Try this for an example: outsourcing to India site:magnoninternational.com. (more…)
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You spend hours to compose and write an article, and few moments after you publish it, you see your article appear on other sites but with someone else’s name at the bottom. What could be more surprising and annoying for you than this?
If you are someone who would want to prevent your content from being copied, here are a few guidelines that you can try out:
Register your articles on the copyright sites:
In order to prevent your article from getting stolen, you can lock it up and claim it to be your own property. Just after you finish up writing your article, register yourself with the copyright sites like My Free Copyright , etc. Once you have an account on such sites, it would be possible for you to register your article and keep a record of the time of uploading it which would prove its authenticity and originality. On the contrary, you can attain the ‘Registered & protected’ badge that can be displayed on your article page. (more…)
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Lead Generation is essentially an effort to increase the number of people enquiring about your organization and/or the products & services. These can be prospects for customers, business alliances, prospective team members or employees or even people who are just interested in staying in touch and updated, depends on what you are capturing and the purpose of the lead generation tool.
However, the primary motive of increasing leads or enquiries remain to increase sales by giving you a larger number of people to interact with. Hence to generate more business, it is important to attract an increased number of quality visitors to your website who leave their information through the lead generation tool.
Well, you will find innumerable tools to capture leads, however we have highlighted some of the most important ones below: (more…)
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Keeping your website updated and re-launching your website are two different features of attracting more and more visitors. In our previous posting, we gave you an insight on the various facets of updating your website. Now we are here to discuss a checklist before you re-launch your website. Chase them and make your renewed website free from errors.
Verify your website’s compatibility
For better usability, your site needs to be multi-browser compatible. In other words, it should have the same experience when run on different browsers (like Internet Explorer, Mozilla Firefox, Opera, Netscape, etc.) Why not check for yourself if your newly re-launched website runs fine on all possible browsers? (more…)
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Facts About Internet users
- Buyers are three times more likely to purchase something if it is addressed in their own language
- Website visitors will remain on a site twice as long if they can read in their native language
- 70% of Web Users who can read English prefer buying from sites in their own language
- Nearly 90% of people who have little or no English ability spend most or all of their time on sites in their native language (more…)
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Ignoring the usefulness of social networks, people take it as a trend to be in social platforms. Do you know the effectiveness of including yourself into groups or communities? Are you using the social platform to reach your goals in business? If not, watch this video and try these: (more…)
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Web Analytics is such a tool that would tell you about the usage of your website from measurement, analysis, reporting, down to the last specifics of optimizing web usage. This tool not only gives you numeric data, but also shows the graphical representation of the same, which helps you understand and improve website traffic to better your online business. Let us find out how: (more…)
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Increasing the traffic inflow to your site is not enough. However good your products or services might be, they are worthless if you are not able to sell them powerfully through your website.
If you are still confused about the right tactics in doing the same, check this out: (more…)
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Being quite a diplomat I would still believe in both these schools of thoughts being right in their thinking. Am however more inclined to the latter of content still being King. The thought process is based on some of the following tenets :- (more…)
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Keywords are words or phrases (group of words) that the web audiences use to search for specific products or services through Search Engines. So the effectiveness of the traffic coming to your website would depend on how relevant are the keywords to your website or the products or services you are selling online. (more…)
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