All these years we’ve been using words, pictures, gestures, graphics and animations to present ourselves better in front of our clients. A number of mediums of communication like: radio, TV, newspapers, journals, websites, social networking sites- Facebook, LinkedIn, Twitter etc. help us endorse our products/services more effectively. Have we ever wondered about the lessons that [...]
A consumer is bombarded with a number of advertisements in a single day and with thousands of brands claiming that they are the best, it often becomes a little difficult for the customers to make a wise buying decision. But thanks to the online medium that provides the consumers an opportunity to do price comparisons, [...]
Have you ever revamped your products/services to suit your customers’ preference? Did you re-design your home page to catch the eye of your visitors? Do you search for innovative ways to communicate with your customers? If yes, then it will be important to understand why you do so? Well, the answer is very simple. It [...]
In the current scenario of cut-throat competition, it is essential to overshadow your competitors, to keep yourself abreast of the latest trends and stay on the top of all search results. Hence, you need to pay a lot of attention while drafting the search engine marketing plan of your website. A number of website owners [...]
Posted in Internet Marketing, SEO 
Tags: SEO and PPC, SEO and PPC strategy, SEO and PPC synergy, SEO or PPC, SEO SEM PPC, SEO v/s PPC 
68 Comments »Organizing an event, or conducting a webinar, or launching a new product, or participating in an exhibition… social media is by far the fastest and an intimate medium to spread a message across numerous prospects with just a simple click. Not only the businesses but the consumers also enjoy connecting with their favorite brand/s on [...]
Marketers have been spending huge sums of money on advertising, publicity and promotion of their businesses but nothing can challenge the effectiveness of the word-of-mouth marketing. Word-of-mouth marketing has been prevalent since ages- from town criers, to storytellers, to street plays, to product reviews, to social networks, to blogs; mouth publicity plays a major role [...]
I recently came across this service provider in the West Coast of the US offering a Link Building service 250 Directory Submissions, 50 Article Submissions and 50 Social Bookmarks at a $ 50 per month fee! I was a little intrigued by the service offering as we offer similar services and charge a much higher [...]
Let’s start with some highlights of Facebook, and the pace with which it is being used: 500 million or more active users across the world. Approximately 700 billion minutes spent per month by the users. 200 million or more active users using Facebook on their mobile phones. 200+ mobile operators in 60 countries that endorse [...]
This article falls last in the series of how to test an online marketing campaign which includes testing a SEO campaign, PPC campaign and a social media campaign but first try and understand what social media exactly means? Social media is all about interaction, engagement, conversation and networking forming a social cloud. It uses Web [...]
As we know that PPC ads are meant to provide instant results to the web marketers, but on the contrary we need to shell out some amount of cash for every click that we receive on our PPC ads. As a web marketer you may not mind spending some extra amount but what would you [...]
