What is bounce rate? If your visitors are not hanging around your website then of course there is a serious loop hole to work on. This loop hole is actually the bounce rate of your website when visitors leave your page either finding design and usability issue or when they find the needed information on […]
Archive for the ‘Internet Marketing’ Category
How to Reduce Your Website’s Bounce Rate
Posted by admin on September 25th, 2014
Posted in Internet Marketing, SEO 
Tags: bounce rate 
Comments Off on How to Reduce Your Website’s Bounce RateMoving towards Web 3.0
Posted by admin on March 5th, 2013
I was hosting a dinner party the other day and was surfing through various online recipe sites for vegetarian delectables, perfect for a pleasant February evening and serves Indian tastes. Too many parameters even for the most intelligent search engine? Well, after several tedious attempts, I did manage my way through the deluge of information […]
Posted in Customizing the web, Internet Marketing, Personalizing the web, Web 3.0, Web Strategy Comments Off on Moving towards Web 3.0The Big Bing Theory !!
Posted by admin on September 13th, 2012
Microsoft has recently introduced a revamped version of Bing. This hasn’t really caught on a trend yet, but going by its fresh approach and bold marketing campaign “BingitOn.com” Microsoft is certainly trying pull Bing out of the image it had for the past so many years. This new version is perhaps the biggest revamp since […]
Posted in Internet Marketing, Optimization, SEO, Uncategorized Comments Off on The Big Bing Theory !!Adapting to Penguin Panda Rollout
Posted by admin on September 4th, 2012
Just when you thought that your SEO rankings were seeing the light of the day, Google announced its two new updates – Penguin and Panda. Panda update is just a revision of the last one. The penguin update can still whack hard. Future “Penguin update” will perhaps give more jolts in the coming months. Frankly, […]
Need for a Social Media Policy
Posted by admin on August 17th, 2012
Remember Dominos Pizza’s Christy and Micheal who posted a stomach-turning video of things they did with the toppings? However dumb it may sound now, they certainly were not the first ones to use social media to highlight their doings. Today, a camera and an internet link is all that one needs to post anything online […]
Posted in Internet Marketing, Social Media Optimization Tags: employees, policy document, Social media, social media platforms, social media policy Comments Off on Need for a Social Media PolicyIs Facebook advertising still worth it?
Posted by admin on June 11th, 2012
When I read that General Motors, the US automobile giant, was pulling out of Facebook advertising, I wasn’t sure the kind of drift this event would set. GM was quoted saying that the FB advertising was not really working for it. Would organizations, marketing heads and brand managers re-look at their budget allocations shelled out […]
Posted in Internet Marketing, Social Media Optimization Comments Off on Is Facebook advertising still worth it?What can we learn from digital marketing?
Posted by admin on January 5th, 2012
All these years we’ve been using words, pictures, gestures, graphics and animations to present ourselves better in front of our clients. A number of mediums of communication like: radio, TV, newspapers, journals, websites, social networking sites- Facebook, LinkedIn, Twitter etc. help us endorse our products/services more effectively. Have we ever wondered about the lessons that […]
Posted in Internet Marketing Tags: Digital marketing, Internet Marketing Comments Off on What can we learn from digital marketing?What is the importance of a consumer purchase funnel in the online domain?
Posted by admin on September 29th, 2011
A consumer is bombarded with a number of advertisements in a single day and with thousands of brands claiming that they are the best, it often becomes a little difficult for the customers to make a wise buying decision. But thanks to the online medium that provides the consumers an opportunity to do price comparisons, […]
Posted in Internet Marketing Tags: consumer purchase behavior, consumer purchase cycle, consumer purchase decision, consumer purchase funnel Comments Off on What is the importance of a consumer purchase funnel in the online domain?Influence of customer advocacy in online marketing
Posted by admin on September 23rd, 2011
Have you ever revamped your products/services to suit your customers’ preference? Did you re-design your home page to catch the eye of your visitors? Do you search for innovative ways to communicate with your customers? If yes, then it will be important to understand why you do so? Well, the answer is very simple. It […]
Posted in Internet Marketing Tags: customer advocacy, customer advocacy and online marketing, customer centricity, customer relations, customer relationship management, customer retention, customer satisfaction Comments Off on Influence of customer advocacy in online marketingSEO or PPC- Which one to go for?
Posted by admin on September 8th, 2011
In the current scenario of cut-throat competition, it is essential to overshadow your competitors, to keep yourself abreast of the latest trends and stay on the top of all search results. Hence, you need to pay a lot of attention while drafting the search engine marketing plan of your website. A number of website owners […]
Posted in Internet Marketing, SEO Tags: SEO and PPC, SEO and PPC strategy, SEO and PPC synergy, SEO or PPC, SEO SEM PPC, SEO v/s PPC Comments Off on SEO or PPC- Which one to go for?
