Every SEO/SEM person says my site is not optimized and that they can work wonders for me. How do I tell one from another?
This is obviously a very relevant question you ask. With loads of companies offering (or claiming to offer) guaranteed results, it becomes very difficult to choose the right SEO/SEM consultant.
Let me try and give you a quick checklist -
1. SEO (Organic Listings) has to have a long term strategy. Acting on impulse or making quick changes here and there or having the feeling that you are a few days behind means you are being misled. Any company talking you through a long term strategy is a good company to work with. Delve deeper with this company on the entire strategy, say an annual plan of action. (more…)
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Calculating ROI for SMO:
You would notice that we have been speaking and writing about Social Media Optimisation, its importance in the present business scenario, how to go about it etc. But we have not addressed some of the most important questions that crop up in the minds of a marketer; how do I calculate the return on investment from a Social Media Optimisation campaign? (more…)
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We would all agree that the consumers are the crux around which the whole process of communication revolves. The emergence of the new media (read as the internet) has simplified the process of reaching out to the end customers. Now, within seconds marketers can reach out to the prospective target public.
The marketers generally follow 4 steps:- (more…)
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A shopping cart is basically a software application that runs on the web server. It has interlinking within the website to make your ecommerce easy. The payment is made either through their PayPal, credit cards or other modes of payment. The amount, the taxes and the shipping rates gets automatically totalled.
Also, interlinking within the website is made so that the customers can have an effective ecommerce experience. These shopping carts are written in different programming languages.
There are a number of shopping carts available in the market and thus you, as a user need to scrutinize their pros and cons. However, we have tried to pen down the comparison between a few popular shopping carts based on certain parameters viz.
- Features
- Users’ reviews including both plus points and minus points
Let’s understand the comparison:- (more…)
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It is observed that till date the Internet marketers incorporate those key words or phrase that is most searched on the web.
This is basically done to improve the website ranking on all the search engines.
But now it is the time when we must include those SEO techniques that are beyond using the most searched key words. This is no way undermining the importance of selecting the right kind of phrases that are most searched for, part of the site content, etc, its just moving on from there to what the next step should perhaps be.
In this article, we would be discussing some of the Search Engine Optimization (SEO) techniques or I may say advanced SEO techniques which the marketers can adopt to enhance their search engine visibility. (more…)
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Ever since the evolution, ecommerce industry is growing rapidly as more and more consumers are opting to purchase goods online. The trust and confidence of the customers in ecommerce has shot up to the extent that sales are increasing to around 11% each year.
On the flip side, we have also noticed that still there is a chunk of population that fear shopping online. It is observed that there are a number of people that discard their shopping carts before checkout. The basic reason is that the overall checkout experience is quite difficult.
Hence, it becomes very urgent for the online marketers to find out something out of the box. The following can be a few important points that need to be kept in mind:- (more…)
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We all know that a fast-loading website acts as a boon to your business. But, despite knowing this fact, many websites owners have started relying on heavy images, AJAX, HTML, XML, Flash etc.
Yes, it is true that images act as an eye candy but beyond certain limit, you’ll end up spoiling the entire user experience and now your website organic rankings on Google too. (more…)
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Do you fear charge backs, or fraud or any criminal activity occurring on your site? Or as a user, do you fear your card information being misused by someone else?
To counter several concerns over online shopping, companies like Mastercard and Visa have introduced a new measure in online shopping security: the 3D Secure system. (more…)
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Its time to get rid of the mundane life’s routine, get groovy and be prepared for the real fun, music, party and leisure activities. Holiday is the time to revive ourselves and enjoy with our family and friends. It’s the best part in everyone’s life to completely forget all our worries.
There is a lot of buzz about the holiday season. But we should first understand what exactly a holiday season means. Holiday season is basically the period that lasts nearly for 2-4 months which generally starts from October and ends in January. Some of the important festivals celebrated all over the world make it, the center of attraction viz. Halloween , Thanksgiving, Christmas and the New Year.
Since all these winter festivals are celebrated with the exchange of gifts so, it calls for special shopping. Now, why you should opt for the holiday shopping? (more…)
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Well, you must be wondering how the online medium can help you enhance your product life cycle. Let me start by talking briefly about the stages that a product lives through:
· The introduction stage: the stage when the product is newly launched by the company.
· The growth stage: the stage where consumers know about the product.
· The maturity stage: stage where there is loads of competition and USP’s are highlighted.
· The decline stage: the stage where the demand of the product falls and in order to stay in the competition, one has to revamp the product. (more…)
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All you need to be know about a landing page:
What is a landing page?
Ask yourself this question, and then ask some of your friends. Some really interesting responses would come your way, more common ones are ‘a page the user lands on’, ‘it’s an alternate to the homepage’, ‘the output page of a search’.
Technically, a landing page is created specifically as an extension to an online advertisement for users to click through to and get more information on the advertisement. The landing page is also used as a customized page to measure the effectiveness of advertising campaign based on a click-through rate.
Types of landing pages:
There are 2 basic variations of a landing page; reference and transactional. (more…)
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Well, so far we have been discussing an approach for marketers to reach out to their target audience. But what about the reverse… How can I, the user and a service/product seeker find better results, more refined and specific to what I need. Below mentioned are some techniques to refine the search results:
- Precise Phrase Search: Try using double quotes for your search phrase (“”). By doing so, you would essentially instruct Google to search for the exact phrase within the quotes. For example, searching for Magnon International yields 143,000 results on Google, whereas “Magnon International” gives 2,590 results that have Magnon International written together.
- Site Search: In case there is a specific site you would like to search, instruct Google by using [‘keyphrase’ site:‘name of site’]. The results would display all the places where the ‘keyphrase’ is mentioned in the website. Try this for an example: outsourcing to India site:magnoninternational.com. (more…)
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Lead Generation is essentially an effort to increase the number of people enquiring about your organization and/or the products & services. These can be prospects for customers, business alliances, prospective team members or employees or even people who are just interested in staying in touch and updated, depends on what you are capturing and the purpose of the lead generation tool.
However, the primary motive of increasing leads or enquiries remain to increase sales by giving you a larger number of people to interact with. Hence to generate more business, it is important to attract an increased number of quality visitors to your website who leave their information through the lead generation tool.
Well, you will find innumerable tools to capture leads, however we have highlighted some of the most important ones below: (more…)
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Variety is the spice of life - this is a renowned saying and it can be associated with your websites as well. When it comes to your website, adapt to everything that is latest with a blend of innovation and creativity. This not only makes you ahead of your competitors, but keeps your website well maintained, updated and definitely strengthens the relationship with visitors because every time you have something new to give them.
Let us find out the different aspects of the changes:- (more…)
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For your business to flourish, trying innovative marketing strategy is important. At this internet-age, online marketing have proved to be a successful method of promoting or marketing your business. Amongst the various aspects of online marketing, one is e-mail marketing that can be effective if efficiently used.
There are a few things to be noted that can make your email marketing effective: (more…)
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Facts About Internet users
- Buyers are three times more likely to purchase something if it is addressed in their own language
- Website visitors will remain on a site twice as long if they can read in their native language
- 70% of Web Users who can read English prefer buying from sites in their own language
- Nearly 90% of people who have little or no English ability spend most or all of their time on sites in their native language (more…)
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Ignoring the usefulness of social networks, people take it as a trend to be in social platforms. Do you know the effectiveness of including yourself into groups or communities? Are you using the social platform to reach your goals in business? If not, watch this video and try these: (more…)
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Web Analytics is such a tool that would tell you about the usage of your website from measurement, analysis, reporting, down to the last specifics of optimizing web usage. This tool not only gives you numeric data, but also shows the graphical representation of the same, which helps you understand and improve website traffic to better your online business. Let us find out how: (more…)
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Increasing the traffic inflow to your site is not enough. However good your products or services might be, they are worthless if you are not able to sell them powerfully through your website.
If you are still confused about the right tactics in doing the same, check this out: (more…)
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