Have you ever noticed some negative reviews about yourself on the web…? You are a business and doing rather well for yourself. Your clients are also satisfied with you, and everything seems to be doing fine. Then suddenly you notice that someone has posted some negative comments about you/your company on the internet.
What do you do now, as these negative reviews attract a lot of traffic and at times, these negative reviews rank better than your own website…
This is where Online Reputation Management helps out. It takes ages to build up a good image but it would take few seconds to destroy it. (more…)
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So far we have learned about the essentials of a successful AdWords campaign, today we would be learning about some of the important tools to make your Google AdWord/PPC campaign more effective.
There are a number of tools that you can use to optimize your PPC ads viz.:- (more…)
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Worried about how to engage visitors on the website? To cater this issue, we have tried to put together the following tips that you may find handy to engage visitors on your website:
- Search box
Inserting a search box on your web pages provides convenience to the visitors to find the required information with ease. Merely incorporating the keywords in the text will not serve the purpose. It is also important to add useful information related to the key words/ key phrases that the visitors are searching for. (more…)
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According to the businessdictionary.com, a logo is a recognizable and distinctive graphic design, stylized name, unique symbol, or other device for identifying an organization.
Logo design is one of the most important elements in website designing. It is more like establishing the visual identity of the company in front of both the internal as well as the external public which aids in brand building.
Let us try and understand some of the essential points while deciding the kind of a logo design a website should have:- (more…)
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Most of us would know that Google AdWords is a powerful tool to launch an effective ad campaign. But how do we measure its effectiveness and how can we refine the campaign to be better – to be more result oriented?
Well, here are some important points that we have gathered together to help in making our Google AdWords campaign more successful.
- Keywords
Keywords are the crux around which your entire ad campaign revolves. The success of your ad depends on the quality of keywords/phrases selected. (more…)
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Technology keeps changing with the each passing day. Something that is a buzz word today might become obsolete tomorrow. Similarly, websites too face this problem of getting obsolete when new and better technology steps in.
In such a situation, the best option is to replace the existing site or the current web pages with the new ones while maintaining the existing search engine ranking.
The 301 redirect exactly do this.
Now, what is 301 redirect? (more…)
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The basic aim of every web marketer who uses the email marketing is to earn maximum Return on Investment (ROI). It is one of the easiest, quickest and economical mediums to enhance the growth of business.
It is observed that most of the email marketers waste a lot of their precious time thinking only about the things such as:- (more…)
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No matter what type of business you do, you cannot entirely depend on one particular channel to target the message to your audience.
Hence, it is imperative to use various modes of communication other than your basic one. In this article, we shall be discussing about the various tools that can be used to optimize the digital sales network.
- Offer special discounts
Offering special discounts is a great way to lure the customers. Generally, this practice is followed to arouse the interest and curiosity of the buyers towards the products or the services. The voucher codes used during the check out process is a commonly used tool. It’s like giving an incentive to your buyers and to hold your customers for the future. Also, it is noticed that the companies have started using cookies to keep a tab on the display of the voucher code box. A cookie is basically a small amount of information, stored by a web browser on a user’s computer.This helps the companies to track the traffic, the sale of the products etc. And if you feel that at a particular stage, there is a dearth in the user traffic, then you can give the discounts accordingly. (more…)
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Every SEO/SEM person says my site is not optimized and that they can work wonders for me. How do I tell one from another?
This is obviously a very relevant question you ask. With loads of companies offering (or claiming to offer) guaranteed results, it becomes very difficult to choose the right SEO/SEM consultant.
Let me try and give you a quick checklist -
- SEO (Organic Listings) has to have a long term strategy. Acting on impulse or making quick changes here and there or having the feeling that you are a few days behind means you are being misled. Any company talking you through a long term strategy is a good company to work with. Delve deeper with this company on the entire strategy, say an annual plan of action. (more…)
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Calculating ROI for SMO:
You would notice that we have been speaking and writing about Social Media Optimisation, its importance in the present business scenario, how to go about it etc. But we have not addressed some of the most important questions that crop up in the minds of a marketer; how do I calculate the return on investment from a Social Media Optimisation campaign? (more…)
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We would all agree that the consumers are the crux around which the whole process of communication revolves. The emergence of the new media (read as the internet) has simplified the process of reaching out to the end customers. Now, within seconds marketers can reach out to the prospective target public.
- The marketers generally follow 4 steps:- Awareness-Comprehension-Conviction-Ordering (more…)
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A shopping cart is basically a software application that runs on the web server. It has interlinking within the website to make your e-commerce easy. The payment is made either through their PayPal, credit cards or other modes of payment. The amount, the taxes and the shipping rates gets automatically totalled.
Also, interlinking within the website is made so that the customers can have an effective e-commerce experience. These shopping carts are written in different programming languages.
There are a number of internet shopping carts available in the market and thus you, as a user need to scrutinize their pros and cons. However, we have tried to pen down the comparison between a few popular internet shopping carts/e-commerce carts based on certain parameters viz.
- Features
- Users’ reviews including both plus points and minus points
Let’s understand the comparison:- (more…)
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It is observed that till date the Internet marketers incorporate those key words or phrase that is most searched on the web.
This is basically done to improve the website ranking on all the search engines.
But now it is the time when we must include those SEO techniques that are beyond using the most searched key words. This is no way undermining the importance of selecting the right kind of phrases that are most searched for, part of the site content, etc, its just moving on from there to what the next step should perhaps be.
In this article, we would be discussing some of the Search Engine Optimization (SEO) techniques or I may say advanced SEO techniques which the marketers can adopt to enhance their search engine visibility. (more…)
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Ever since the evolution, e-commerce industry is growing rapidly as more and more consumers are opting to purchase goods online. The trust and confidence of the customers in e-commerce has shot up to the extent that sales are increasing to around 11% each year.
On the flip side, we have also noticed that still there is a chunk of population that fear shopping online. It is observed that there are a number of people that discard their shopping carts before checkout. The basic reason is that the overall checkout experience is quite difficult.
Hence, it becomes very urgent for the online marketers to find out something out of the box. The following can be a few important points that need to be kept in mind:- (more…)
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We all know that a fast-loading website acts as a boon to your business. But, despite knowing this fact, many websites owners have started relying on heavy images, AJAX, HTML, XML, Flash etc.
Yes, it is true that images act as an eye candy but beyond certain limit, you’ll end up spoiling the entire user experience and now your website organic rankings on Google too. (more…)
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Do you fear charge backs, or fraud or any criminal activity occurring on your site? Or as a user, do you fear your card information being misused by someone else?
To counter several concerns over online shopping, companies like Mastercard and Visa have introduced a new measure in online shopping security: the 3D Secure system. (more…)
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It’s time to get rid of the mundane life’s routine, get groovy and be prepared for the real fun, music, party and leisure activities. Holiday is the time to revive ourselves and enjoy with our family and friends. It’s the best part in everyone’s life to completely forget all our worries.
There is a lot of buzz about the holiday season. But we should first understand what exactly a holiday season means. Holiday season is basically the period that lasts nearly for 2-4 months which generally starts from October and ends in January. Some of the important festivals celebrated all over the world make it, the center of attraction viz. Halloween , Thanksgiving, Christmas and the New Year.
Since all these winter festivals are celebrated with the exchange of gifts so, it calls for special shopping. Now, why you should opt for the holiday shopping? (more…)
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Well, you must be wondering how the online medium can help you enhance your product life cycle. Let me start by talking briefly about the stages that a product lives through:
- The introduction stage: the stage when the product is newly launched by the company.
- The growth stage: the stage where consumers know about the product.
- The maturity stage: stage where there is loads of competition and USP’s are highlighted.
- The decline stage: the stage where the demand of the product falls and in order to stay in the competition, one has to revamp the product.
Ok, great. So how can the web help? (more…)
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All you need to be know about a landing page:
What is a landing page?
Ask yourself this question, and then ask some of your friends. Some really interesting responses would come your way, more common ones are ‘a page the user lands on’, ‘it’s an alternate to the homepage’, ‘the output page of a search’.
Technically, a landing page is created specifically as an extension to an online advertisement for users to click through to and get more information on the advertisement. The landing page is also used as a customized page to measure the effectiveness of advertising campaign based on a click-through rate.
Types of landing pages:
There are 2 basic variations of a landing page; reference and transactional. (more…)
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Well, so far we have been discussing an approach for marketers to reach out to their target audience. But what about the reverse… How can I, the user and a service/product seeker find better results, more refined and specific to what I need. Below mentioned are some techniques to refine the search results:
- Precise Phrase Search: Try using double quotes for your search phrase (“”). By doing so, you would essentially instruct Google to search for the exact phrase within the quotes. For example, searching for Magnon International yields 143,000 results on Google, whereas “Magnon International” gives 2,590 results that have Magnon International written together.
- Site Search: In case there is a specific site you would like to search, instruct Google by using [‘keyphrase’ site:‘name of site’]. The results would display all the places where the ‘keyphrase’ is mentioned in the website. Try this for an example: outsourcing to India site:magnoninternational.com. (more…)
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