After Google updates, it’s the time we take a sneak peek into the future of web domains. This is going to cause a revolution in the Internet world, through the new domain extensions – gTLDs (Generic Top Level Domain Names) unleashed in the market. With this revolution, choosing a domain name would be more strategic than ever. Crisper and shorter domains would now help users in determining whether the site is actually related to their search query or not.
Imagine, both the Category and Keyword can be used as a domain name with just a small ‘dot’ between them. E.g. ‘Car.Dealers’, ‘Women.Clothes’, etc. This appears like a dream come true – well, so it is. Digital gets even more exciting…
All this now means that businesses will no longer be restricted to a .com, .co.uk, .co.au, .co.in domains. However we would now see an array of domains like the examples shown below:
Exciting, isn’t it?
Well these new TLDs help communicate exactly what kind of content users will find on your site. The conventional .com and .net (which are currently dominating the market share) might slowly phase out by 2020 with the inception of gTLDs, since they are:
- Most important – it can be the brand
These new generation domains would require businesses to be more innovative while choosing a domain name – obviously leading to better brand recall.
Marketers can now use “both sides of the dot” while selecting their web address. The combination of LHS & RHS of the dot is what would matter.
To book this kind of a domain, registrants are accepting ‘pre-registrations’ on domains, so as to allow purchase once the domains are released.
- Preeti Yelkur