Most of us would know that Google AdWords is a powerful tool to launch an effective ad campaign. But how do we measure its effectiveness and how can we refine the campaign to be better – to be more result oriented? Well, here are some important points that we have gathered together to help in [...]
Archive for May, 2010
Essentials of a successful AdWords campaign
Posted by admin on May 27th, 2010
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Maintaining Website Quality Standards…
Posted by admin on May 21st, 2010
The need for maintaining quality standards has increased rapidly as a result of the steady rise in the value sourcing space. Hence, it is of prime importance that every web project passes through a rigid quality check before its launch. Let us have a quick glance at some of the important points to be kept [...]
One way link building- boon or a bane?
Posted by admin on May 13th, 2010
It is a known fact that link exchange is a successful direct marketing tool that aids in improving the organic search engine rankings of a website, often people get confused whether to opt for a one way link exchange or reciprocal link exchange program. Here we try and dwell deeper into what one way links [...]
How to reduce the bounce rate of my website?
Posted by admin on May 5th, 2010
Attracting user traffic is the first step towards lead conversion. And calculating the bounce rate of a website is one of the most important metrics to analyze its effectiveness. So, what is a bounce rate? Bounce Rate is defined as the percentage of visitor/s who navigates away from the website. It is a calculation of [...]
