The interactive and dynamic nature of the web has been able to diminish the communication gap between a marketer and the end customer. This is the age when the customers can give their feedback to the marketers and can expect an instant reply in return.
Recently, I was just learning about the different approaches used by the web marketers to woo the customers and it was then that I realized that there is a lot of buzz about the personalization and customization on the web. (more…)
Calculating ROI for SMO:
You would notice that we have been speaking and writing about Social Media Optimisation, its importance in the present business scenario, how to go about it etc. But we have not addressed some of the most important questions that crop up in the minds of a marketer; how do I calculate the return on investment from a Social Media Optimisation campaign? (more…)
We would all agree that the consumers are the crux around which the whole process of communication revolves. The emergence of the new media (read as the internet) has simplified the process of reaching out to the end customers. Now, within seconds marketers can reach out to the prospective target public.
A shopping cart is basically a software application that runs on the web server. It has interlinking within the website to make your e-commerce easy. The payment is made either through their PayPal, credit cards or other modes of payment. The amount, the taxes and the shipping rates gets automatically totalled.
Also, interlinking within the website is made so that the customers can have an effective e-commerce experience. These shopping carts are written in different programming languages.
There are a number of internet shopping carts available in the market and thus you, as a user need to scrutinize their pros and cons. However, we have tried to pen down the comparison between a few popular internet shopping carts/e-commerce carts based on certain parameters viz.
Let’s understand the comparison:- (more…)