The interactive and dynamic nature of the web has been able to diminish the communication gap between a marketer and the end customer. This is the age when the customers can give their feedback to the marketers and can expect an instant reply in return. Recently, I was just learning about the different approaches used [...]
Archive for February, 2010
Personalizing or Customizing the Web?
Posted by admin on February 25th, 2010
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ROI from Social Media Optimization
Posted by admin on February 17th, 2010
Calculating ROI for SMO: You would notice that we have been speaking and writing about Social Media Optimisation, its importance in the present business scenario, how to go about it etc. But we have not addressed some of the most important questions that crop up in the minds of a marketer; how do I calculate [...]
The digital ‘experience’ of the consumers…
Posted by admin on February 10th, 2010
We would all agree that the consumers are the crux around which the whole process of communication revolves. The emergence of the new media (read as the internet) has simplified the process of reaching out to the end customers. Now, within seconds marketers can reach out to the prospective target public. The marketers generally follow [...]
The Internet Shopping Carts
Posted by admin on February 4th, 2010
A shopping cart is basically a software application that runs on the web server. It has interlinking within the website to make your e-commerce easy. The payment is made either through their PayPal, credit cards or other modes of payment. The amount, the taxes and the shipping rates gets automatically totalled. Also, interlinking within the [...]
