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November 30, 2009

Web 3.0- A revolution

Filed under: Accessibilty, Web 3.0, Web Standards — Tags: — admin @ 6:33 am

When the web was initially introduced, it was called web 1.0 which means it was a very simple, the read-only web. Here, advertisers had to highly depend on the advertising agencies to change or edit the content (if needed).

Then the web 2.0 arrived which is a social web. The web 2.0 brought various features along with it such as Content Management System (CMS), RSS feeds, blogs etc. this means now the advertisers can themselves edit or change any content. Also, they can generate a lot of information on their blogs on everyday basis. It’s all about networking.

But, the web developers are always in search of something new. And thus, the invention of the next generation web i.e. web 3.0 is by far the biggest discovery.

The web 3.0 is basically an extension to the existing Web 2.0. Compared to Web 2.0 which was basically a social networking web, Web 3.0 is semantic web which is considered to be more intelligent web. A semantic web helps the computer to read and use the web. Now, one can read, write and execute the web. The semantic web is all about the meaning of the data. (more…)

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November 24, 2009

Using the Web to enhance your Product life Cycle

Filed under: Internet Marketing — Tags: , — admin @ 3:52 am

Well, you must be wondering how the online medium can help you enhance your product life cycle. Let me start by talking briefly about the stages that a product lives through:

  • The introduction stage: the stage when the product is newly launched by the company.
  • The growth stage: the stage where consumers know about the product.
  • The maturity stage: stage where there is loads of competition and USP’s are highlighted.
  • The decline stage: the stage where the demand of the product falls and in order to stay in the competition, one has to revamp the product.

Ok, great. So how can the web help? (more…)

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