Keywords are words or phrases (group of words) that the web audiences use to search for specific products or services through Search Engines. So the effectiveness of the traffic coming to your website would depend on how relevant are the keywords to your website or the products or services you are selling online. (more…)
April 22, 2009
April 8, 2009
Is a Blog useful for a business or has it lost its sheen? How can one use a Blog for a business effectively?
In one of the Web 2.0 fairs that I visited, a group of young Social Media marketers were chatting outside the venue; about the how Blogs are passé now. It got me tuned in and offered to take them indoors for a cup of coffee - standing outside in the cold was a strain!
The discussion got intense and lasted quite a while. We concluded by agreeing that a Blog is still an integral part of any online marketing mix. In fact it has taken an all new evolved form. (more…)