What is bounce rate? If your visitors are not hanging around your website then of course there is a serious loop hole to work on. This loop hole is actually the bounce rate of your website when visitors leave your page either finding design and usability issue or when they find the needed information on […]
Impact of Hummingbird on Website Rankings
Does your website adhere to the guidelines that have been set post the Google Hummingbird update? If not, then you need to do something about it as this is going to impact your website rankings on search engines. This new update will definitely affect the website and its positioning on Google, the most popular search engine by far. This is going to ...
Necessity: Mobile Compatible Website?
It is not a startling fact that the Internet Deployment has been soaring during the course of the last few years. As specified by a Morgan Stanley report, handheld web use is expected to match desktop use by 2014. Despite having facts at hand, quite a lot of business sites are still not handheld friendly resulting in low user retention, high bounc ...
How to improve the effectiveness of your call to action?
Call to action is essentially a clickable button which is used to entice the visitors to take immediate action like: ‘Quick Connect’, ‘Contact Us’ etc. Since these buttons urge the visitors to take some kind of an action, it is essential to integrate them on our website. To understand the importance of call to action buttons, you may read one of ...
What can we learn from digital marketing?
All these years we’ve been using words, pictures, gestures, graphics and animations to present ourselves better in front of our clients. A number of mediums of communication like: radio, TV, newspapers, journals, websites, social networking sites- Facebook, LinkedIn, Twitter etc. help us endorse our products/services more effectively. Have we ever ...
SEO Misnomers – you thought this was always accepted!
We have discussed several things in the past; including good and bad SEO practices. However, there are several things that are usually accepted techniques as part of the “white hat SEO” but, these are major misnomers. We thought to bring these out more evidently, and prevent you from hampering the search engine rankings of your website through the ...
How to stabilize the bounce rate of a website?
Reducing the bounce rate of a website has always been one of the primary concerns of every website owner. Hence, efforts are poured in to stabilize the bounce rate. (more…)
Mobile web design- How effective is it?
Mobile phone is regarded as one of the best mediums to disseminate information to the consumers in the current scenario. Mobile website development enables the web marketers to involve consumers who are on the move, at home or in the office. Web design for mobile devices can prove to be very profitable for the web marketers:- (more…)
Secured Websites – Higher Rankings
Posted by admin on August 29th, 2014
The security of users’ system is the new concern for Google. Yes, Google has updated its algorithm once again and this time it is targeting the security measures for websites. Hypertext Transfer Protocol Secure (HTTPS) is now one of the parameters on which Google will measure your website. HTTPS encrypts the information between a site […]
UI – The Key of Successful Online Campaign
Posted by admin on July 24th, 2014
The face – The Interaction – The Engagement – It’s all about UI. OK. So you have an ecommerce website, up and running, no bugs, working seamlessly on the desktop and the mobile, amazing products, at absolutely mind blowing prices – and yet no one is buying! Does that sound worrying? I am sure it […]
A revolution in Internet – New Domain Extensions
Posted by admin on July 1st, 2014
After Google updates, it’s the time we take a sneak peek into the future of web domains. This is going to cause a revolution in the Internet world, through the new domain extensions – gTLDs (Generic Top Level Domain Names) unleashed in the market. With this revolution, choosing a domain name would be more strategic […]
Busting the Insistent SEO Myths
Posted by admin on June 26th, 2014
SEO or Search engine optimization is often treated as a hit-and-trial experiment with no set standards. Every search engine has an algorithm of its own. Such algorithms decide which websites or web pages are good enough to be ranked higher than others. It is accepted lately that the search engines like Google and Bing have […]
Necessity: Mobile Compatible Website?
Posted by admin on May 22nd, 2014
It is not a startling fact that the Internet Deployment has been soaring during the course of the last few years. As specified by a Morgan Stanley report, handheld web use is expected to match desktop use by 2014. Despite having facts at hand, quite a lot of business sites are still not handheld friendly […]
Heartbleed: A virus with its own logo!!
Posted by admin on April 25th, 2014
With Social media being a rage it is, it does not take for news to spread like wildfire, Internet has also given this phenomenon a name “going viral” (cute cats, baby videos and goof up videos of your favorite stars including). Hence it came as no surprise when the newest Internet catastrophe to hit the […]
