Have you ever noticed some negative reviews about yourself on the web…? You are a business and doing rather well for yourself. Your clients are also satisfied with you, and everything seems to be doing fine. Then suddenly you notice that someone has posted some negative comments about you/your company on the internet.
What do you do now, as these negative reviews attract a lot of traffic and at times, these negative reviews rank better than your own website…
This is where Online Reputation Management helps out. It takes ages to build up a good image but it would take few seconds to destroy it. (more…)
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So far we have learned about the essentials of a successful AdWords campaign, today we would be learning about some of the important tools to make your Google AdWord/PPC campaign more effective.
There are a number of tools that you can use to optimize your PPC ads viz.:- (more…)
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Mobile websites provide a luring opportunity to the automobile dealers to generate more leads by targeting the specific audience. Mobile phones are the most intimate medium to reach out to your target group in a shortest possible time. Hence, it is crucial to plan an effective mobile marketing strategy.
But, how can the mobile phone websites benefit the automobile sector?
We have learned about the advantages of mobile websites for the hospitality industry in our last post; let us now understand how mobile sites can benefit the real estate industry.
Property buying and selling used to be a tedious and time consuming affair until the advent of the internet which provides quick information to the web browsers. Now, you can get in touch with the real estate agents on the internet and need not wait for long hours to search for a property.
The recent development in technology has led to the evolution of mobile web marketing which is an endeavor to capture the mobile friendly audience by providing instant information to the users on their mobile sets only. (more…)
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So far we have seen the importance of mobiles websites (or m sites as we like to call them) and how it is becoming an essential for businesses today. To do a quick recap of that, I would like to remind you that the number of people browsing the internet on their mobile phones is increasing very fast so much so that it is predicted that the mobile web browsing would outshine the web surfing on the PCs within 5 years from now.
Till the end of 2009, around 530 million users used their mobile phones to surf the internet. Also, there were more than 450 million mobile internet users globally.
So how does all of this affect me? (more…)
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Worried about how to engage visitors on the website? To cater this issue, we have tried to put together the following tips that you may find handy to engage visitors on your website:
- Search box
Inserting a search box on your web pages provides convenience to the visitors to find the required information with ease. Merely incorporating the keywords in the text will not serve the purpose. It is also important to add useful information related to the key words/ key phrases that the visitors are searching for. (more…)
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There has been a recent advent of several modern gadgets and smartphones like iPads, iPhones etc. and the demand for mobile based websites like iPhone web design etc. is growing…
Let’s have a quick glance at some of the recent findings and why we need a mobile friendly site:
- There are approximately over 700 million mobile users who surf the internet using their mobile phones.
- Mobile web surfing is increasing exponentially, and marketers now have to start focusing on their mobile web presence to build their brand image and brand preference amongst the prospects.
- According to another research, it has been observed that with the help of mobile phone web, now the customers like to research about a particular product before purchasing it. (more…)
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According to the businessdictionary.com, a logo is a recognizable and distinctive graphic design, stylized name, unique symbol, or other device for identifying an organization.
Logo design is one of the most important elements in website designing. It is more like establishing the visual identity of the company in front of both the internal as well as the external public which aids in brand building.
Let us try and understand some of the essential points while deciding the kind of a logo design a website should have:- (more…)
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First the desktop computer, then the smartphones and now the most recent gadget to browse the internet – the iPad. How does it impact us and what do we need to do?
Due to the difference in the dimensions, a website compatible with desktop computers/mobiles is not compatible with an iPad. This means that you would need to get yourself an iPad version of the website. (more…)
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We all know that HTML (Hypertext Markup Language) is basically used to logically structure a particular web page by symbolizing specific semantics to the entire content such as headings, links, paragraphs etc. in a web-page.
Recently the beta version of HTML5 has been launched. The full version is due in late 2010.
What is HTML5? (more…)
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The first thing a user would see when he/she opens up any URL is the homepage of a website. Whether the user further navigates into the site or closes the page depends largely on the kind of a homepage the site has. Of course, this does not refer to those users who have landed on a wrong site.
Sometimes referred to as the landing page, the homepage of a website is like the preface of a book. There are some attributes that the homepage needs to have, however, what is more important, and what we would like to focus on in this article, is some of the important parameters that you need to keep in mind while visualizing the homepage of your own business.
What should be on your homepage? (more…)
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Most of us would know that Google AdWords is a powerful tool to launch an effective ad campaign. But how do we measure its effectiveness and how can we refine the campaign to be better – to be more result oriented?
Well, here are some important points that we have gathered together to help in making our Google AdWords campaign more successful.
- Keywords
Keywords are the crux around which your entire ad campaign revolves. The success of your ad depends on the quality of keywords/phrases selected. (more…)
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The need for maintaining quality standards has increased rapidly as a result of the steady rise in the value sourcing space. Hence, it is of prime importance that every web project passes through a rigid quality check before its launch.
Let us have a quick glance at some of the important points to be kept in mind while planning a basic Quality Assurance (QA) process/ Quality Policy.
- Before commencing a web project, ask yourself four very important questions:
(more…)
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It is a known fact that link exchange is a successful direct marketing tool that aids in improving the organic search engine rankings of a website, often people get confused whether to opt for a one way link exchange or reciprocal link exchange program.
Here we try and dwell deeper into what one way links are, their importance and impacts on the rankings on a website. (more…)
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Attracting user traffic is the first step towards lead conversion. And calculating the bounce rate of a website is one of the most important metrics to analyze its effectiveness.
So, what is a bounce rate?
Bounce Rate is defined as the percentage of visitor/s who navigates away from the website. It is a calculation of the number of people who visited only the landing page of the website without exploring it further.
Hence, a bounce rate is calculated as:- (more…)
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Technology keeps changing with the each passing day. Something that is a buzz word today might become obsolete tomorrow. Similarly, websites too face this problem of getting obsolete when new and better technology steps in.
In such a situation, the best option is to replace the existing site or the current web pages with the new ones while maintaining the existing search engine ranking.
The 301 redirect exactly do this.
Now, what is 301 redirect? (more…)
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As we all know that Internet is the widely used medium to reach the target public, the web marketers keep inventing innovative ways or tactics to convert a potential customer into a regular customer of the company. Social Influence Marketing is one of the latest methods that online marketers are using to grab more and more customers and also to retain the existing ones, by motivating them time and again to purchase a particular product or service.
Social Influence Marketing basically means targeting the entire community in your social network. It involves using different social platforms to develop healthy relationship between you and your potential audience. (more…)
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Every business whether big or small has a web presence nowadays. Often it is noticed that the web marketers get confused when to get a microsite designed, whether or not to get multiple domain names for their primary website or when to promote about something specific in the company’s main website? (more…)
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The basic aim of every web marketer who uses the email marketing is to earn maximum Return on Investment (ROI). It is one of the easiest, quickest and economical mediums to enhance the growth of business.
It is observed that most of the email marketers waste a lot of their precious time thinking only about the things such as:- (more…)
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No matter what type of business you do, you cannot entirely depend on one particular channel to target the message to your audience.
Hence, it is imperative to use various modes of communication other than your basic one. In this article, we shall be discussing about the various tools that can be used to optimize the digital sales network.
- Offer special discounts
Offering special discounts is a great way to lure the customers. Generally, this practice is followed to arouse the interest and curiosity of the buyers towards the products or the services. The voucher codes used during the check out process is a commonly used tool. It’s like giving an incentive to your buyers and to hold your customers for the future. Also, it is noticed that the companies have started using cookies to keep a tab on the display of the voucher code box. A cookie is basically a small amount of information, stored by a web browser on a user’s computer.This helps the companies to track the traffic, the sale of the products etc. And if you feel that at a particular stage, there is a dearth in the user traffic, then you can give the discounts accordingly. (more…)
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Website hacking has been prevailing since the inception of the World Wide Web. As compared to the past when website hacking involved using someone’s password to create a virtual “Graffiti” on their site, now it’s the age of advanced hacking. This implies that, unsafe and dangerous hacking is done nowadays which at times can be very unpredictable.
The following is a list of some of the major types of hacking that can harm the security of the website:-
- Trojan Horses
Trojan Horses are basically the hacked softwares that are attached to the other programs and once these programs are downloaded, the Trojan Horse gets activated. The hacker can control the computer with the help of this software. (more…)
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